Reliance Retail Limited has acquired Priyanka Chopra Jonas’ haircare brand Anomaly. The deal includes the brand’s trademarks, brand merchandise and digital platforms. This will strengthen the beauty business of Reliance Retail Limited.
The anomaly began in 2021. This is a clean, vegan, and high-quality haircare brand that comes at an affordable price. It is already being sold in many big countries.
After this purchase, Reliance Retail Limited will have full rights of this brand. Now the company will rapidly expand Anomaly through its large retail network and online platforms like ‘Tira’. The company aims to strengthen its hold in the beauty and personal care sector.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said on the deal, “The addition of Anomaly to our portfolio is an important step towards the expansion of new-age beauty brands. Anomaly’s strong global recognition, clean formulation and affordable pricing make it a great fit. We are confident that together with Priyanka, we can rapidly grow the brand in India as well as strengthen its international expansion.”
Reliance Retail Limited will now focus more on India and expand Anomaly’s reach. New products will be made according to Indian hair and scalp. The brand will also grow in markets like America, United Kingdom and Middle East.
Priyanka Chopra will remain the creative director of the Jonas brand and will work on new products and ideas. He said, “This is an important moment for Anomaly. What started as a personal journey has now become a brand with purpose and global ambitions, and this acquisition of Reliance Retail is the beginning of a new and exciting chapter. Their extensive network and retail experience will help us reach more consumers in India and around the world. I am especially excited to work with Isha Ambani. As Creative Director, I will be actively involved in the development of the brand.” I will stay”
Reliance Retail Limited is focusing on new and fast-growing beauty brands. The company will take Anomaly forward in India and the world with its experience, large network and both online and offline.
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