Xiaomi on Monday announced that it has achieved a major milestone in India. According to the company (which includes both Xiaomi and Redmi brands), the mid-premium smartphone segment has recorded 212 percent year-on-year (YoY) growth in the last three months.
The company also noted that this figure represents 2x growth, which has been achieved after Xiaomi’s shift from “volume to value” strategy. However, the company did not share actual sales figures or comparative figures from last year.
Record performance in the mid-premium segment
In the press note, the company said that this 212 percent YoY growth was recorded between February and April 2026. According to Xiaomi, the mid-premium segment includes smartphones priced between ₹35,000 to ₹50,000.
Impact of change in strategy
Xiaomi has attributed this success to its new strategy, in which the company focused on providing better value instead of launching more phones. The company says that now customers are giving priority to smartphones with better user experience and not just specifications.
Also read: OnePlus Pad 4 sale starts in India: 13,380mAh battery, tablet with AI features available at a discount of ₹ 5,000
market position
According to Counterpoint Research, Xiaomi also recorded double digit growth in the ₹10,000 to ₹20,000 segment in the first quarter of 2026. Xiaomi’s share in India’s smartphone market stood at 7.9 percent, placing the company at fourth position. Poco brand is also included in this.
latest smartphone
The most recent mid-premium smartphone from Xiaomi is the Redmi Note 15 Pro+ 5G, which was launched in January this year. This phone comes with a 6.83 inch AMOLED display, which has 1.5K resolution and 120Hz refresh rate. For performance, it has Snapdragon 7s Gen 4 processor, which comes with up to 12GB of RAM and up to 512GB of storage.
Talking about photography, it has a 200-megapixel primary camera (with OIS) and an 8-megapixel ultra-wide lens, while there is a 32-megapixel front camera for selfies and video calls. Apart from this, the phone has a large 6500mAh battery, which supports 100W fast charging.
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