Anushka Sharma has acquired a minority stake in Agilitas and will co-create the One8 Yoga activewear line
The startup acquired Virat Kohli’s One8 brand last year, alongside a ₹40 Cr investment from the cricketer
Agilitas’ wellness push comes as India’s athleisure market is projected to reach $22.4 Bn by 2034
Sportswear startup Agilitas Sports has onboarded actor Anushka Sharma as an investor and strategic collaborator as it doubles down on the fast-growing athleisure segment.
Sharma has acquired a minority stake in Agilitas and will co-create One8 Yoga, a yoga-focused activewear category under the One8 brand. However, the financial details of the transaction remain undisclosed.
The new line is slated to launch on June 21, coinciding with the International Day of Yoga.
The development comes as Agilitas seeks to expand the One8 franchise beyond performance sportswear and strengthen its presence in the broader wellness market.
“By building the category thoughtfully from the ground up, the focus will remain on comfort, movement, functionality and versatility, while ensuring the products seamlessly integrate into daily routines,” Sharma said.
Notably, Agilitas acquired Indian cricketer Virat Kohli’s lifestyle label One8 last year. As part of the deal, Kohli — who is married to Sharma — invested about ₹40 Cr in the startup. He also entered into an exclusive partnership with Agilitas as an investor and co-creator.
Agilitas, founded in 2023 by former Puma India MD Abhishek Ganguly and ex-Puma executives Atul Bajaj and Amit Prabhu, is a vertically integrated sportswear startup spanning product design, manufacturing, distribution and retail.
It has rapidly expanded its footprint across manufacturing, brands and retail. In 2023, it acquired Mochiko Shoes and has since scaled operations across multiple manufacturing units and claims to have employed more than 12,500 people. It also holds the long-term licence for Lotto across India, South Asia, Australia and South Africa.
Earlier this year, the startup launched Sportsyard, a large-format multi-brand sports retail chain aimed at offering consumers a wide range of sports and athleisure brands under one roof.
Agilitas’ latest bet comes as India’s athleisure market continues to expand. Growing interest in fitness and lifestyle-focused apparel has turned the category into a major growth opportunity for brands and investors alike.
As India’s athleisure market is expected to reach $22.4 Bn by 2034startups and investors are ramping up their bets on the segment’s long-term growth potential.
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