It Was Exhausting, Wanted To Live My Life: Taapsee Pannu breaks silence on why she stayed away from social media

New Delhi: actor Taapsee Pannu has spoken candidly about stepping back from social media, saying the constant pressure to stay visible online and follow trends had become emotionally draining.

“It felt like a race”: Taapsee on social media fatigue

In a recent interview, Taapsee said she never made a formal announcement about reducing her online presence but chose to slow down for personal reasons.

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She explained that social media often felt like an endless competition to start or join trends. “It was exhausting. I wanted to live my life and not constantly check social media,” she said.

A personal decision, not a professional strategy

The actor clarified that her decision was not linked to any promotional strategy or public image management. Instead, it was a conscious effort to protect her mental well-being and step away from constant digital pressure.

She added that staying offline more often helped her focus on life beyond algorithms and online validation.

Impact on brand collaborations

Taapsee acknowledged that her reduced online activity did affect brand partnerships, as endorsements today often depend on visibility and engagement metrics.

However, she maintained that authenticity matters more than numbers, and she does not want her content to be dictated by external pressures or marketing demands.

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Balancing career and personal space

Known for taking independent career decisions, Taapsee reiterated her preference for living life on her own terms. Her comments highlight the growing conversation around celebrity burnout and the pressure of maintaining a constant digital presence.

Taapsee was last seen in projects including Dunki, Khel Khel Mein, and Phir Aayi Hasseen Dillruba, balancing film work with a more private personal life.