Launch of Phase-4 of Project ‘DROP’ by Kia India; A new momentum for sustainable development and plastic waste management

Mumbai, June 14, 2026: Kia India, the country’s leading mass-premium car manufacturer, has taken another step towards its long-term commitment towards sustainable development and a responsible role towards the environment. The company in association with Indian Pollution Control Association (IPCA) and New Delhi Municipal Council (NDMC) today announced Phase-4 of Project DROP (Develop Responsible Outlook for Plastics) for the National Capital Region of Delhi at the NDMC Convention Center at Connaught Place, New Delhi.

Project DROP under this Phase-IV plans to facilitate responsible management of plastic waste at 250 centers in Delhi, Noida and Ghaziabad, thereby strengthening the initiative’s contribution to creating a cleaner and more sustainable urban ecosystem.

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As part of the launch of Phase-4, Kia India and its partners have launched a special DROP made using recycled plastic waste. Community Beans (garbage bins) unveiled. This highlights the project’s emphasis on recycling resources. In this event D.R.O.P. The collection vehicle was flagged off, symbolizing the implementation of a systematic and integrated waste collection system to strengthen segregation, collection and responsible disposal of plastic waste in New Delhi.

Commenting on the launch of Phase-4 of Project DROP, Atul Sood, Senior Vice President, Sales & Marketing, Kia India, said, “As India’s urban ecosystem evolves, the need for a systematic and sustainable waste management system has become more critical than ever. Through Project DROP, Kia India is a direct force in driving positive behavioral change in individuals and responsible plastic waste management. Committed to supporting infrastructure, we are proud to collaborate with IPCA and NDMC to bring this initiative to the National Capital Region and create an exemplary model that can inspire widespread environmental transformation across the country.”

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Kia India launched Project DROP in five cities in 2023. had started and met its target of collecting 2,500 tonnes of plastic waste from 500 centres. In 2024, the initiative was expanded to 789 centers and collected 4,850 tonnes of waste, surpassing the target of 3,500 tonnes. In 2025, the initiative was expanded to eight cities including Chandigarh, Panchkula and Zirakpur, managing a total of over 14,560 metric tonnes of plastic waste from 1,100 centres, and positively impacting over 36 lakh people. Now in its fourth phase, Project D.R.O.P. is being expanded to 11 cities, including 1,350 centers and the waste collection target has been increased to 9,200 tonnes.