Why did Samay Raina leave YouTube and join Netflix? Understand the complete strategy behind Latent 2

India’s Got Latent 2: Samay Raina is a big name in the field of stand-up comedy and digital content. He has made a big name through his comedy. Last year his Latent show was a big hit. But due to controversies he had to remove it from YouTube. When Samay Raina, famous for his unique content and outspoken style on YouTube, started India’s Got Latent, hardly anyone would have imagined that the show would become such a hit. The show not only garnered crores of views but also created a distinct identity for itself on social media. Along with this, Samay Raina is coming with India’s Got Latent 2 but this time the show will not be on YouTube but on Netflix. Let us know why Samay Raina is leaving YouTube and bringing his India’s Got Latent show to Netflix. Let us know the complete strategy behind this-

How did India’s Got Latent start?

The format of India’s Got Latent was completely different from typical talent shows. Here the contestants brought their unique, strange or sometimes intentionally bad talents. The judges and hosts used to react openly and roasting was an important part of the show. This was what made this show different from other shows. While talent shows on TV focus on emotional, inspirational and talent, Latent’s entire focus was on unfiltered comedy. For this reason, the show proved to be a huge hit among the young audience and the fan following of the show kept increasing in no time.

First season made records

The viewership of the first season of India’s Got Latent was very good. Almost every episode garnered millions of views. Many parts of the show went viral on social media and became a part of meme culture. This show was especially liked by the Gen-Z audience. The reason for this was that the show was not bound by the rules of any TV channel. It featured frank conversations, roasting and dark humor. By the time of the finale episode, the show had become a big name in the world of digital entertainment.

Controversies increased with success

The identity of the show was its outspoken style, but this also became the cause of controversies many times. In one episode, an objectionable joke was made about parents. Due to which Samay Raina and other guests were criticized a lot on social media. Many people called it insensitive. Apart from this, many times such jokes were made in the show about internet celebrities and social media influencers, which sparked debate. Although many people in support of the show said that this roast is a part of comedy, but critics believed that it is necessary to maintain limits on some issues. These controversies gradually started giving rise to the question whether this kind of content can run on YouTube for a long time.

What are the rules of YouTube?

YouTube is the world’s largest video platform, but the content here is censored to some extent. YouTube has its own community guidelines. If a video contains excessive abuses, sensitive issues, controversial statements or such content which is against the rules of the platform, then action can be taken on that video. The most common action is demonetization. This means that ads will not run on the video and the creator will not earn. This is considered a big risk for a show like India’s Got Latent, which is based on roasting and adult humor.

Fear of strike on channel

Apart from demonetization, YouTube can also issue channel strike. If any channel repeatedly violates the guidelines, then strict action can be taken against it. Many big creators have faced such action before also. This is why creators who make controversial or bold content always exercise caution. For a show like India’s Got Latent, this challenge becomes even bigger because its very format is considered to challenge the rules.

Sponsorship also has an impact

In the world of YouTube, money is not earned only from views. Brand deals and sponsorships are also a big source of income. But most companies prefer to be associated with content that is away from controversy. If there is continuous controversy on Soul Media regarding any show, then many brands keep distance from it. This has a direct impact on the income of the creator. This is the reason why despite being famous, many digital shows face challenges.

Why did Netflix become a better option?

The business model of Netflix is ​​completely different from YouTube. On YouTube ads where creators earn from ads. Whereas Netflix runs on subscription model. Here people watch the content by taking membership. Because of this, the pressure of those who advertise content on Netflix is ​​less. This is the reason why many bold, dark and experimental shows are seen more on OTT platforms across the world.

Big advantage of creative freedom

Subscription: Creators on the best OTT platform get more freedom of creativity compared to YouTube. Action can be taken on any word, joke or issue on YouTube, but on a platform like Netflix, there is more freedom under the adult rating. The identity of India’s Got Latent is unfiltered comedy. In such a situation, platforms like Netflix are considered a good option for shows like India’s Got Latent.

There is a legal danger too

Controversies and legal complaints have been coming up from time to time in India regarding digital content. When a YouTuber gets embroiled in controversy, he may have to face legal cases himself. In contrast, large OTT platforms have legal teams and corporate support. This is why many creators consider it more profitable to work with big platforms.

More benefits on Netflix

Earning on YouTube is through views, ads and sponsorship. This model doesn’t work sometimes. On the other hand, OTT platforms pay huge amounts to buy the rights of a show. With this, the creator gets a pre-determined payment and the risk of money is reduced. This is the reason why many famous digital creators are now turning to OTT.

Big budget, big show

One advantage of the Netflix deal is that the budget of the show can increase. Higher budget means better sets, better technology, more professional production and greater level of marketing. With this, the quality of the show can be much better than before. Along with this, the expectation of including big guests also increases.

Increases reach to new audiences

The reach of the show on YouTube was mostly to the digital and young audience. After coming on Netflix, the show can also reach those who watch less YouTube content. Apart from this, Netflix has an audience at the international level. Any show gets a big benefit from this. Although there is no challenge to it either.

Bringing shows to Netflix is ​​not entirely beneficial

The biggest challenge on Netflix is ​​accessibility. YouTube is free, whereas Netflix requires a subscription. Because of this, some of the old audience of the show may turn away from it. The second challenge is that of virality. Clips are easily shared on YouTube and spread quickly on social media. It is not that easy in OTT content. Apart from this, the expectations of the audience have also increased. After the success of the first season, people will expect more from the second season.

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