Apple has significantly increased the prices of several MacBook and iPad models in India, with some devices becoming costlier by as much as ₹70,000. The move comes as the company battles a sharp rise in memory and storage component costs driven by the global AI boom. The latest Apple MacBook iPad price hike has affected premium MacBook Pro and iPad Air models.
MacBook Pro and iPad Air witness major price jump
The Apple MacBook iPad price hike has pushed the base 14-inch MacBook Pro with the M5 chip and 16GB RAM from ₹1,69,900 to ₹2,39,900, marking nearly a 20% increase.
The 13-inch iPad Air has also become significantly more expensive. Its starting price has climbed from ₹84,900 to ₹1,19,900, representing one of the steepest increases across Apple’s product lineup.
Despite these revisions, iPhone prices remain unchanged for now. However, industry analysts believe iPhones could also become more expensive later this year if component costs continue to rise.
Apple blames AI-driven chip demand
Apple said the rapid expansion of AI data centres has triggered an unprecedented demand for memory chips and storage, leading to soaring production costs.
According to the company, prices of memory components have increased by more than 50% every quarter since late 2025. Apple stated that it had absorbed these higher costs for months but has now reached a stage where price revisions are unavoidable.
The company also acknowledged that the increases would disappoint customers and said it is actively working to minimise future cost pressures.
Apple shares fall after announcement
Following the Apple MacBook iPad price hike, Apple’s shares dropped nearly 6% as investors reacted to concerns over rising costs and the possible impact on consumer demand.
Outgoing CEO Tim Cook had hinted at the decision during an interview last week, describing the unprecedented surge in component prices as a “hundred-year flood.” He explained that shrinking supply and exploding demand for memory have made price increases inevitable.
While MacBooks and iPads have already become more expensive, experts believe Apple’s pricing strategy for iPhones will largely depend on how long the global chip shortage continues.
FAQs
Q1. Why did the Apple MacBook iPad price hike happen?
Apple says the increase is due to soaring memory and storage chip prices caused by the rapid expansion of AI data centres.
Q2. Which products are affected by the Apple MacBook iPad price hike?
The latest price revision impacts several MacBook Pro and iPad Air models, with increases ranging from 20% to 42%.
Q3. Have iPhone prices increased too?
No. Apple has not increased iPhone prices yet, although analysts expect revisions later this year.
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