Why are Indians suddenly selling the gold kept at home? 50,000 kg gold sold in 90 days, big reason revealed

Gold Price Crash Indian Families Selling: The sharp and unexpected fall in gold prices in India has forced common families to take a very shocking step. People are rapidly selling the old jewelery kept in their homes. With the upcoming wedding and festival season approaching and the fear of gold prices falling further, the tension of Indian families has reached new heights.

If we look at the market data, the situation is really surprising. In the last 90 days alone, Indian households have sold around 50,000 kilograms (50 tonnes) of gold. Recall that in January 2026, the price of 10 grams of gold had reached a historical record level of ₹ 1,80,000. But today the price of gold on MCX in the country has fallen and is trading at ₹ 1,43,205 per 10 grams. This means that in the last five months, gold has fallen by about ₹ 36,000 from its peak, due to which investors and common families have become scared.

50 thousand kilograms of gold sold in 90 days, want cash in exchange of jewelry

According to the data released by India Bullion and Jewelers Association (IBJA), customers have sold about 50 tonnes of old gold in the market in the April-June quarter. This figure is 43% higher than the same quarter last year. At present the price of 10 grams of gold in the country is around Rs 1.43 lakh.

A new trend is also being seen in the market that most of the people are not selling old gold and exchanging it for new jewellery, but are taking cash directly. Customers clearly feel that if the price of gold falls further in the coming days, then the returns they get on their old investments will be extremely low.

Will gold reach ₹1,20,000 per 10 grams? Big warning from experts

President of All Bullion Jewelers Association, Yogesh Singhal has made a big claim regarding the prices of gold. He said that looking at the situation that is developing, it seems that soon the price of gold may come down to ₹ 1.20 lakh per 10 grams.

At the same time, All India Gem and Jewelery Domestic Council (GJC) Chairman Rajesh Rokade has also confirmed that the price of gold is yet to fall further. In the domestic bullion market, gold may fall to ₹ 1,35,000 per 10 grams. Along with this, if we talk about the international market, the price of gold there is expected to remain in the range of $3,850 to $4,030 per ounce.

Have falling prices of gold become a cause for great concern?

Most of the Indian families are now convinced that the peak level of gold which was supposed to come, has now been reached. Recently, gold prices do not seem to be reaching that record high level again. In such a situation, the value of gold kept in the house is continuously decreasing. To avoid this loss, people are selling gold in time and taking cash in hand.

Another big reason for selling gold is that the auspicious time of festivals and weddings is going to start in the country after exactly three months. Those who want to get new jewelery made for weddings are also selling old gold due to fear of falling in value. Manoj Aggarwal, a resident of Delhi, while sharing his ordeal said that his daughter is getting married in November. He says that when gold is sold, the value is always less, whereas when buying new, the jewelery becomes very expensive due to the making and designing charges. In such a situation, if the price falls further, then very little money will be earned by selling the old gold. To avoid this loss, they are planning to sell old gold now and buy new gold later.

About 150 tonnes of recycled gold returned to the market

A large part of the total demand for gold in India is met by importing it from foreign countries. In the financial year 2025-26, India had imported gold worth about $ 72.4 billion. At the same time, in the year 2025, about 125 to 150 tonnes of gold will come back into circulation in the Indian market through recycling (making new gold by melting old gold).

Jewelery industry experts believe that if the current trend of selling old gold continues, then the amount of gold obtained from recycling can easily increase to 200 to 250 tonnes in the year 2026. According to an estimate, Indian families have a total of about 30,000 tonnes of gold deposited. The industry believes that by promoting gold recycling in this way, the country’s economic resources can be used better.