Launched in 1994, ‘Hero Honda Splendor’ was not just a two-wheeler, but became a symbol of progress and self-reliance of Indian middle-class families. Today, even after three decades, the car is the best-selling two-wheeler in India. Splendor’s unprecedented and historic success in India had some very solid reasons.
The first and foremost reason is the amazing mileage of this car. When petrol prices started to rise in the 90s, the Splendor’s 97.2 cc (cc) four-stroke engine won the hearts of Indians with a mileage of over 65 to 70 kilometers per litre. The concept of “Fill it, Shut it, Forget it” made this car affordable to the middle class.
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Another reason is the extreme durability of this car. The Splendor’s engine and build quality were so strong that whether it was the bad country roads or the city traffic jams, this car never let it down. With very little maintenance, this car ran without complaint for years. Even a simple mechanic in the villages could easily repair this car, so people blindly believed it.
The third reason is its simple and family design. The Splendor was neither flashy nor heavy in appearance, making it easy to drive by everyone from young children to the elderly and from workers to farmers. It was extremely comfortable for the family sitting in the back.
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Finally, Hero Honda’s strong network and resale value of the vehicle. The Splendor was considered a safe financial investment option due to its service centers available in every corner of the country and its ability to be sold at a good price even after its old age. Hence, the Splendor became not just a bike but an integral part of the Indian family and created a history of success.
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