Japanese brewer Sapporo will form a strategic partnership with Denmark’s Carlsberg, investing about US$643 million for a 25% stake in a Singapore-based joint venture that covers Southeast Asia and Hong Kong.
The venture, expected to be established in December 2026, will be owned 75% by Carlsberg.
Sapporo said the alliance will expand an existing partnership in Malaysia, Hong Kong and Singapore to include Vietnam, Laos and Cambodia.
Cans of Sapporo Beer seen in a supermarket. Photo by ZUMA Press Wire via Reuters |
The Japanese brewer aims to increase sales of Sapporo Premium Beer in the target markets to around 10 times 2025 levels by 2035, leveraging Carlsberg’s strong market presence across the region.
Under the agreement, Sapporo will grant the joint venture a long-term license for Sapporo Premium Beer and expects to benefit from diversified revenue streams including dividends, royalty income and manufacturing-related earnings.
Comments are closed.