Hrithik Roshan becomes the new brand ambassador of Nissan, special focus on Tecton launch

Read Desk. Nissan India has given a new face to its brand campaign by appointing Hrithik Roshan as its new brand ambassador, and has also brought Tekton into the limelight. This SUV is Nissan’s entry into the mid-size SUV segment in India and now sits at the top of the company’s current line-up, with a starting price of Rs 10.49 lakh (ex-showroom).

The announcement comes at a crucial time for Nissan as bookings for the Tecton have opened and deliveries are set to begin from July 20. With Hrithik Roshan as the face of the brand, Nissan is eyeing greater visibility as it looks to expand its reach in the highly competitive market.

Brand image and new direction

For Nissan India, the selection of Hrithik Roshan as the brand ambassador could play a key role in shaping the response to the Tecton. Their addition brings greater attention to the brand as it looks to build momentum with a new product and a more visible market presence.

The Tecton itself has been designed to have a strong SUV identity. It has a straight stance, wide grille, LED headlamps, C-shaped daytime running lights and a muscular bonnet. “Tekton” lettering on the bonnet adds a distinct touch, while the side profile gets large wheel arches, 18-inch alloy wheels and pull-style front door handles.

At the rear, the SUV continues the same theme with unique tail-lamp styling and a strong bumper design. Nissan is offering the Tecton in 11 exterior paint options, divided into six monotone and five dual-tone finishes.

Cabin and Equipment

Inside, the Tecton gets a dual-tone cabin with four interior themes. The highlight is the digital setup, which includes an infotainment screen and a fully digital instrument cluster. It also gets wireless charger, ventilated front seats, dual-zone climate control, powered front seats, panoramic sunroof and Google built-in with Google Maps and Gemini.

Other features include paddle shifters, electronic parking brake, smart powered tailgate and adaptive cruise control. These features are spread across six trim levels, giving buyers plenty of options depending on their budget and preferences.

powertrain

This SUV has a 1.0-litre turbo petrol engine that produces 100 hp power and 166 Nm torque, and it also has a 1.3-liter turbo petrol engine that generates 163 hp power and 280 Nm torque. Transmission options include a six-speed manual and seven-speed DCT for the larger engine. The smaller engine returns a mileage of 19.4 kmpl, while the 1.3-litre engine returns a mileage of up to 18.5 kmpl.

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