Will Netflix-Amazon’s arbitrary rule stop? New York’s new rules bring huge benefits to consumers

Nowadays, whether one wants to watch a movie, watch a web series or use an online service, a subscription can be started in seconds. After two-three taps on the mobile, the payment is made and the service starts. But the problem starts when it comes time to turn off the same service. Many companies make the unsubscribe process so complicated that customers get frustrated and continue with the same subscription.

Sometimes you call the customer care center, sometimes you send an email, sometimes you can’t find the ‘Cancel’ button without going through many screens. Some places even try to change the customer’s decision by constantly showing new offers or giving discounts. This leaves millions of people paying monthly for services they don’t even use.

New York City in America took an important decision…

In this background, New York City in America has taken an important decision. The city administration has decided to implement a new rule to stand up for customers and cancel memberships. Due to this regulation, the companies providing digital services will have to provide a simple and transparent process to the customers.

According to this new rule, the same way in which a subscription can be started, it has to be stopped. That is, if the subscription starts in a few clicks, it should be an equally simple process to close it. Customers should not be trapped by unnecessary phone calls, long forms or FAQs.

This decision is not limited to the entertainment sector. The rule will apply to online streaming platforms, fitness centers, monthly subscriptions, auto-renewing services and many companies that charge regular fees. That is, wherever money is automatically taken from customers after a certain period, this rule will be effective.

A clear opinion by the New York administration

The New York administration has made it clear that it is not right to make money by putting customers in trouble. As easy as it is to start a service, it should also be easy to stop it. The customer needs to have complete freedom of decision making. This rule will be implemented from October 1, and New York will be the first city in America to take such a step. Therefore, it is expected that other states will implement similar rules in the future.

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The concerned department will monitor whether this rule is being followed or not. If a company deliberately prevents customers from canceling memberships or makes the process difficult, it will be subject to financial action. Heavy fines can be levied for each violation. At the same time, the company will also be responsible for returning the money taken from the customer by mistake or force.

According to experts, this decision can save millions of consumers unnecessary expenses. Many people forget that one of their subscriptions is still active. Some can’t turn it off, others don’t understand the process. So every month money is deducted from their account. Now this type is likely to reduce to a large extent.

There was an attempt to bring such a rule in America earlier. But due to some legal difficulties, it could not be implemented across the country. Now that New York has taken this decision at the city level, it is considered a big step in terms of consumer rights.

Many companies offer low prices initially

Along with this, the administration is working on another important issue. Many companies initially show a low price, but at the end of the bill, various additional charges are added. Preparations are underway to bring these hidden charges under control. In future, it may be mandatory for companies to show the full and final price to customers at the outset.

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As digital services are growing at a fast pace, it is also necessary to protect the rights of consumers. This decision of New York can be a model for other countries as well. Because it should be entirely up to the customer whether to take the service or not. It cannot be right for any company to make it difficult and let the customers suffer financial loss.