Super.Money, India’s Gen Z finance app backed by the Flipkart Group, today announced the launch of SuperGift, a multi-brand gifting solution that brings together some of India’s most trusted consumer brands across sectors like e-commerce, fashion, travel, and jewelry into a single, easy rewards tool.
SuperGift represents a new beginning in India’s gifting sector – a multi-brand, multi-category rewards tool designed to address people’s spending patterns. For the first time, a single gifting solution encompasses everything from everyday essentials to premium lifestyle choices, with easy digital redemption and no strings attached.
Today, the SuperGift ecosystem includes partners like Flipkart, Myntra, Cleartrip, District, and Zomato, with more partners expected to join in the coming months. These brands cover both frequent use items as well as premium lifestyle and special occasion spending. Its integration, powered by Razorpay and Pine Labs, ensures reliable acceptance, a seamless checkout experience, and real-time balance management.
Available in both digital and physical formats, SuperGift is designed to meet the needs of large-scale retail and bulk purchases. This makes it an excellent choice for employee rewards, channel incentives, customer engagement programs, and partner recognition. For more information about SuperGift and how to purchase it, visit www.supergift.com.
India’s gift card and rewards market has been growing recently, driven by corporate adoption and a growing preference for digital rewards over cash or physical goods. According to a recent report by the Reserve Bank of India, the gift card market has seen a 15% year-on-year (Y-o-Y) growth (CY ’25). However, market fragmentation and limited brand relevance remain key challenges, and SuperGift was created to address these issues.
Prakash Sikaria, Founder and CEO of Super.Money, said at the launch of SuperGift, “Today is an opportunity to bring the ‘magic’ back to gifting, with a product that truly offers something special for every type of user. With SuperGift, we have built a strong brand ecosystem with seamless digital redemption, making rewards truly rewarding.”
SuperGift is a one-of-a-kind solution – bringing trust, convenience, and choice together in a single rewards platform.
About super.money
super.money, backed by the Flipkart Group, is a youth-focused UPI and credit-led fintech platform that is changing the way Indians manage their payments and financial needs. The app blends smooth and secure UPI payments with real cashback on every transaction and easy access to credit, including secured RuPay cards, credit at checkout and personal loans. super.money’s focus is on delivering recurring value to users instead of one-time rewards. Built with a strong compliance culture, super.money aims to become India’s preferred financial platform that brings together UPI, credit and everyday commerce. super.money is ISO 27001 and PCI DSS certified.