Fortune’s unique venture at Puri Rath Yatra; Technology feast for devotees with MR-VR experience

AWL Agri Business Limited’s flagship Fortune brand presented a unique confluence of culture, technology and food traditions for devotees during this year’s Puri Rath Yatra. On the occasion of Rath Yatra, one of the largest religious festivals in India, Fortune provided a memorable experience to the devotees through Mixed Reality (MR), Virtual Reality (VR), AI based photo booth, live kitchen and various customer oriented activities. The event featured a variety of food and experiences centered around Fortune Sunflower Oil.

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A live kitchen set up during the Rath Yatra introduced the traditional food culture of Odisha. Devotees were treated to popular Odia dishes like kakra pitha and soybean chops prepared using fortune sunflower oil and fortune rice bran oil. Interestingly, the female audience was given a hands-on experience of the products by participating in this live kitchen. This sought to strengthen consumer confidence in the quality and usability of Fortune’s products.

Besides, the AI-based photo booth set up at Puri Beach gave devotees a chance to digitally preserve the memories of the Rath Yatra. In this interactive zone, photographs could be easily shared against the unique backdrop of Odisha. This experience connected with religious festival using modern technology has been liked by many.

Another highlight of the event was Fortune’s symbolic artwork of a chariot made using edible oil jars and PET bottles. This concept, which conveys the message of recycling and creativity, was attracting the attention of devotees. The whole program saw a good combination of technology, culture and environment-friendly activities.

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Mukesh Mishra, Joint President, Sales and Marketing, AWL Agri Business Limited, said that cultural and religious events like Rath Yatra play an important role in creating an emotional connection with consumers. Fortune this year tried to create a holistic experience for devotees by coordinating food, technology, tradition and helpful services. He believes that such activities help in strengthening the relationship with the customers.