Vishal Mega Mart is ramping up its quick commerce push, expanding the service to 767 stores across 520 cities, with the platform crossing 1.4 Cr registered users
The move signals that traditional retailers are increasingly embracing quick commerce as consumer buying habits shift, even as rivals like DMart opt against competing on ultra-fast deliveries
Quick commerce now contributes 2%-9% of sales at Vishal Mega Mart stores where it is available, with most locations already generating around 5% of store revenue
Amid growing penetration of quick commerce in Indian retail, value retail chain Vishal Mega Mart is looking to double down on quick deliveries. Speaking during Q1 earnings call, managing director and CEO Gunender Kapur said that the channel is now contributing meaningfully to store sales and helping it reach new customers as it expands beyond its traditional offline business.
Vishal Mega Mart’s quick commerce network has expanded to 767 stores across 520 cities, with the number of registered users crossing 1.4 Cr. The retailer entered the quick commerce race in 2024, offering deliveries within 30 minutes.
Quantifying quick commerce’s contribution to the legacy retail chain’s top line, Kapur said that the segment, although nascent, is currently contributing in a range 2-9% to a store revenue.
“But in a majority of the places, the contribution is at least 5% to our store revenue now, which has been very encouraging for us because when we had started this journey, we had said that our goal would be 5% of store revenue. So in most places, we are achieving the 5% level. But in our best places, we are going up to 9% to 10%,” Kapur said.
The comments come as quick commerce increasingly reshapes India’s retail landscape, prompting traditional retailers to rethink their growth strategies.
While the segment has largely been led by players like Blinkit, Zepto and Swiggy Instamart, an increasing number of offline retailers are either integrating rapid deliveries into their existing store networks or adapting their business models in line with the shift in consumer behaviour.
Unlike standalone quick commerce companies, Vishal Mega Mart fulfills orders through its existing stores, allowing it to leverage its physical footprint without investing in a separate dark store network.
Kapur added that the average order value on quick commerce is around ₹800, slightly higher than offline shoppers. Further, he shared that 20% of quick commerce customers for Vishal Mega Mart have never shopped at its physical stores, making them entirely new customers for the brand.
The strategy stands in contrast to DMart’s approach. While the retail major has acknowledged that quick commerce is becoming a permanent part of the retail ecosystem, it has ruled out competing on ultra-fast deliveries.
Instead, it plans to focus on its Everyday Low Price (EDLP) proposition and scale DMart Ready by improving customer density, operating efficiencies and profitability rather than pursuing aggressive expansion or smaller delivery windows.
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