Spider-Man: Brand New Day may have exceeded expectations with its insane box-office run, but when it comes to sheer cinematic spectacle, most fans would agree that its predecessor, No Way Homestill reigns supreme. And, according to Marvel Studios president Kevin Feige, not making the fourth film as grand as No Way Home was always the plan.
Kevin Feige says he knew Spider-Man: Brand New Day wouldn’t be ‘bigger’ than No Way Home
During his recent appearance at the D23 event, Feige noted that Marvel had always shaped Spider-Man: Brand New Day to be “deeper” than No Way Home, rather than making it “bigger.”
“When we made Brand New Day, we set out saying, ‘Well, we’ll never make more than No Way Home, never make it bigger than No Way Home,” the long-term Marvel executive remarked, as per GamesRadar+. “So, let’s just go deeper and make it special,” he continued.
Feige added that the Spider-Man team came up with this approach for Brand New Day while filming No Way Home. “I have a memory. We were on set of No Way Home, which of course was about Tobey and Andrew and Tom, three Spider-Men together. How do you get bigger than three Spider-Men together?” he exclaimed. “Well, sitting on a golf cart outside the set were Zendaya and Jacob [Batalon] and Tom. And it occurred to me, looking at those three, that that trio is as iconic as the three Spider-Men. And now Brand New Day has proved that,” Feige said.
The strategy seems to have worked wonders for Marvel Studios, as Tom Holland’s fourth outing as the iconic web slinger has shattered numerous box office records since its release. In fact, Spider-Man: Brand New Day has already surpassed No Way Home’s all-time collection at the worldwide box office, having earned over $2 billion on the global front. In comparison, the 2021 feature closed its theatrical run with a worldwide box office of $1.9 billion, according to Box Office Mojo.
Originally reported by Apoorv Rastogi for Super Hero Hype.