Technology Desk: Meta is now going to increase the use of Artificial Intelligence i.e. AI to monitor content on social media platforms Facebook and Instagram. The company says that with the help of AI, such scams and content violating rules can be quickly identified, which used to escape the notice of the earlier review system.
According to Meta, its new AI tool is catching more than 5,000 such scams every day, which were difficult to identify with the old review system. The company has also claimed that wrong decisions related to content review have reduced by more than 60 percent.
Complaints about fake celebrity accounts also decreased
Meta has also claimed a significant reduction in complaints against fake celebrity accounts due to the use of AI system. According to the company, complaints about fake accounts created in the name of celebrities on Facebook and Instagram have decreased by 80 percent.
The company says that the AI system is helping in identifying suspicious accounts and content in advance. This can help in protecting users from scams and fake profiles.
On which posts will Meta's AI take action?
Meta's AI system will identify a variety of serious violations on Facebook and Instagram. This will specifically include content that violates the platform's community guidelines.
The AI system will keep an eye on:
- Posts related to scam and fraud
- Drug related content
- sexual exploitation material
- Posts that violate serious rules
- suspicious social media account
- Fake accounts and other suspicious activities
AI will not be limited to checking posts only. According to Meta, the system will also help in checking the activities of social media accounts.
Human moderation will not end completely
Meta has made it clear that it will not completely depend on AI for content moderation. The role of human employees will also continue in the company's review system.
Human review will be done especially in appeals against account closure and in sensitive cases. That is, AI can investigate a large number of posts and accounts at the initial level, but in serious cases, the role of human judgment will remain.
Meta wants to reduce dependence on third-party moderators
Meta says it wants to reduce its reliance on third-party human moderators. According to the company, it is difficult to manually review a large number of posts and some content that breaks rules may escape this process.
With the help of AI, large amounts of content can be scanned rapidly. This can make it easier to identify posts that violate the General Community Guidelines. The company believes that through AI, both the speed and accuracy of review can be improved in such cases.
What if AI deletes the post by mistake?
In case of wrong decisions taken by AI system, Meta has also said that it will maintain the facility of appeal for the users. If wrong action is taken on any post or account due to AI, then the user can appeal against it. The system of human review will continue especially in serious cases like account ban.
According to Meta, its aim is not to completely eliminate human moderation, but to change its role. AI will do more to identify common and high-volume violations, while human review will continue for serious and sensitive cases.
The role of AI will increase in content review of Facebook and Instagram
Under Meta's new strategy, AI will play a greater role than before in the initial monitoring of content on Facebook and Instagram. The company is focusing on identifying scams, fake accounts and content that violates community guidelines through AI. At the same time, human review will be maintained in cases like account ban appeal and sensitive matters.
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