Reliance has entered the Indian ice cream market as a competitor. The consumer products arm of Mukesh Ambani-led Reliance Industries has launched a new ice cream brand 'Bombay Creamery' in the Indian market. What catches the attention of ice cream lovers the most is the price of this consumer product. The price of this new brand of ice cream starts from just 10 rupees (Reliance Bombay Creamery)!
In the first phase, this ice cream will be available only in the markets of western states of India. Then there is a plan to deliver it to other parts of the country step by step. In other words, Reliance's aim is to deliver its ice cream to the whole country in the future without limiting itself to the market of a specific region.
Bombay Creamery's product range includes a variety of ice creams. Ice cream comes in a variety of shapes—cups, cones, tubs, bars, and sticks. The company claims that real milk or dairy cream has been used in making the ice cream.
In terms of price, it will be within the reach of the common man, but the quality of the product has also been emphasized. That is, an attempt has been made to bring such ice cream in the market at a relatively low price, which will be attractive to the buyers in terms of taste and ingredients. Ice cream is a food, which is often bought suddenly without thinking. As a result, it is very important to keep the price of the product within the reach of the common people.
The entry of Reliance may increase competition with established ice cream companies in India. Amul, Vadilal, Mother Dairy, Quality Walls and Arun are already familiar names. Also companies like Naturals have their own customer groups.
Earlier, Reliance did this in the case of Cola. They brought nostalgic colas like 'Campa' back to the market. It remains to be seen whether the picture remains the same for Bombay Creamery. The ice cream market in India has grown rapidly in the last few years. Can Bombay Creamery really be established in this industry of about 15 thousand crore rupees?