- Maruti’s new electric car is likely to be priced under Rs 10 lakh and will compete directly with the Tata Tiago EV.
- Aimed at urban consumers, the EV is expected to have a range of 200-300 km and official details are yet to be revealed.
- Localization, large manufacturing network and strong dealer network could be key advantages for Maruti’s upcoming electric cars.
As the demand for electric cars in India is gradually increasing, now Maruti Suzuki is making big preparations in this segment. The company is reportedly working on a new electric car priced under Rs 10 lakh. The car will be the company’s second electric car and will slot below the current E Vitara.
The E Vitara, Maruti’s first electric car, is primarily designed with the SUV customer in mind. However, the new cheap EV will have a different target. Along with small petrol car customers, daily commuters in the city and those thinking of switching from two-wheelers to four-wheelers may be attracted to this car. This could create a huge opportunity for Maruti in the entry-level EV market.
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Tata Motors already has a lead in this segment. Tata Tiago EV is currently one of the most affordable electric cars, and the company has tried to reduce the initial purchase price through options like battery-as-a-service. On the other hand, Hyundai is also gearing up to launch a compact EV based on the Global Inster in the Indian market.
The name, design or technical details of Maruti’s upcoming EV are yet to be revealed. However, it is likely to be a small hatchback or a compact crossover. A practical range of around 200-300 km may be sufficient for the consumer considering daily city usage. However, this is currently an expected specification and there is no official information.
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The company may focus on using locally produced batteries, motors and other electric components on a large scale to keep costs under control. Maruti’s large manufacturing network and strong dealer network across the country can give this EV a huge advantage over other companies.
Maruti has entered the electric SUV space with the E Vitara; But an EV under Rs 10 lakh could be more important for the company. If Maruti combines affordable pricing, decent range and reliable electric technology, the competition from the Tata Tiago EV can definitely get tougher.