Mumbai: Actor Rashmika Mandanna has partnered with HYBE INDIA for its HYBE INDIA Audition: Final Call, an initiative aimed at discovering and developing young female talent from across the country.
As part of the campaign, Rashmika has opened up about her own journey in the entertainment industry and encouraged aspiring young women to believe in their abilities and take the first step towards their ambitions.
Rashmika reflects on her journey
The collaboration comes as HYBE INDIA enters the final phase of its audition initiative, which seeks talented individuals capable of connecting with audiences in India and on global platforms.
In a campaign video, Rashmika looks back at the dreams that shaped her career, the opportunities that came her way and the hard work involved in turning those aspirations into reality. The video also features glimpses of her childhood, offering audiences a look at the actor’s journey before she established herself in the Indian film industry.
Rashmika, who has worked across multiple Indian languages and film industries, uses the campaign to encourage young girls to recognise their strengths, remain confident in their individuality and pursue opportunities in the creative field.
The actor said every journey begins with an opportunity and the courage to take the first step. Reflecting on her own experience, she stressed the importance of believing in oneself, working hard and being open to possibilities.
She also described the HYBE INDIA initiative as a first-of-its-kind opportunity in India and expressed excitement about partnering with the company to discover young talent.
HYBE INDIA opens audition for female participants
The HYBE INDIA Audition: Final Call is an expansion of the initiative’s earlier phase and is open to Indian female participants born between 2005 and 2011.
Applicants can showcase their abilities across multiple categories, including:
- Vocals
- Rap
- Dance
- Acting
- Modelling
The initiative is looking beyond conventional performance skills and aims to identify participants with distinctive talent, individuality and creative perspectives.
Selected participants will have the opportunity to develop their skills and explore possibilities on a wider platform, with the initiative designed to identify artists who can potentially reach audiences beyond India.
Rashmika encourages young women to pursue their dreams
Rashmika’s association with the campaign is particularly focused on encouraging young women to explore careers in entertainment and creative fields.
The actor said there are many young girls across India who dream of becoming artists, performers and role models. She urged them to give themselves the opportunity to pursue those dreams rather than hold themselves back.
Her participation also adds a familiar face from India’s mainstream entertainment industry to HYBE INDIA’s talent search, helping the campaign reach a wider audience of aspiring performers.
HYBE, known globally for developing artists and entertainment properties, is increasingly looking towards India for emerging creative talent. The audition initiative reflects the company’s interest in identifying performers who can develop their careers in a broader entertainment ecosystem.
Final call for aspiring artists
With the final phase now underway, HYBE INDIA is inviting eligible young women from across the country to participate in the audition process.
The initiative provides an opportunity for applicants from different backgrounds and regions to present their skills in performance and creative disciplines. Beyond identifying talent, the programme aims to help selected participants strengthen their abilities and explore opportunities in the entertainment industry.
Further details about eligibility, application procedures and audition schedules are available through HYBE INDIA’s official audition website and social media channels.
For Rashmika, the collaboration is also an opportunity to share a message that has been central to her own career: having a dream is only the beginning, and taking the first step can open doors to possibilities that may otherwise remain unexplored.