These days, there is such a huge battle of films going on at the box office in theatres, that both trade analysts and audiences have been surprised. On one hand, the world of OTT was expected to be dominated by popular characters and big banner films, on the other hand, regional and theme based films have turned all the box office equations upside down. In this race going on between the much talked about films and web series based projects which have been waiting to be released on the big screen for a long time, the statistics have now made shocking revelations. The film, which was released in theaters on the basis of the popularity of Mirzapur's iconic and dreadful character Kaalin Bhaiya, has suffered a huge setback at the box office on the eighth day of its release. The shocking thing is that on one hand, a film like 'Hanuman Ansh' has made a strong hold and defeated this film badly at the box office, while on the other hand, the big budget film 'Toxic' is so silent as if it has smelled someone's snake. This reversal has forced all the big giants of the film industry to think that in today's era, films can survive in theaters only with big names, but only with a strong story and content that connects with the hearts of the audience.
When the film starring Mirzapur's popular actors and the dark action genre was released in theatres, trade pundits had predicted that the mass cinema buff audience would lap up the project. In the initial days of the first week, the film recorded decent figures, due to which the happiness on the faces of the producers was clearly visible, but as soon as this box office week reached its final stage i.e. the eighth day, the graph of the film's earnings came down drastically. The initial box office collections of the eighth day are enough to show that the audience is no longer ready to watch clichéd and hopelessly weak stories in theaters for a long time. Despite the stardom and fame of the lead actor, who became famous as Kaleen Bhaiya, the film did not succeed in keeping the audience in the theater for a long time, due to which the concerns of the distributors and makers have suddenly increased a lot.
On one hand, the shine of big films seems to be fading, on the other hand, films like 'Hanuman Ansh' have performed so well at the box office that big films have lost their senses. This film, filled with untouched aspects of Indian culture, mythology and emotions, captured the hearts of the audience so much after its release that Housefull boards started hanging in theatres. Even on the eighth day, while there was silence at the ticket windows of other big films, 'Hanuman Ansh' recorded a spectacular rise on the basis of its strong word-of-mouth publicity and left all the old box office figures behind. The success of this film has once again confirmed that when a story comes on screen with its earthy fragrance and strong eternal cultural fabric, the audience automatically gets attracted and makes it a blockbuster.
The most surprising thing in this entire box office clash is that the much talked about film 'Toxic' about which huge hype was created everywhere from social media, its momentum has almost stopped completely. It seems that this film has faced a big crisis even before entering the box office race because its discussions from theaters to ticket windows have suddenly come to the lowest level. Film critics believe that due to excessive delay, lack of marketing strategies or changing preferences of the audience, the magic of 'Toxic' could not show the impact that the makers had expected. In this era of upheaval at the box office, where on one hand the films with small budget and strong content are winning, on the other hand, the failure of the big budget films is proving to be a big lesson for the film industry.
This week in the film industry has become the biggest example of the fact that now the common audience of the country does not go to watch any film in theaters just because a big star is working in it or the name of a popular series is attached to it. In today's time, the audience wants to make proper use of their hard-earned money and precious time only where they get complete entertainment, novelty and emotional connection on screen. This film related to Mirzapur got a shock on the eighth day and the huge success of 'Hanuman Ansh' is screaming that now films cannot rule the box office for long only with the help of hype and marketing. When new films hit the theaters in the coming weeks, producers will have to keep these latest trends in mind so that they can live up to the expectations of the audience and save themselves from such unexpected setbacks at the box office.