Malaysian CEO who managed thousands of riders now food deliveryman

The platform began operating in October 2019. At its peak, it had active riders across Kelantan, Terengganu, and Kedah and profits of up to 6 million ringgits (about $1.5 million), reported Daily Metro.

Indera Aria Wee Jeeny as a company CEO (L) and working as a delivery rider (R). Photos from Indera Aria Wee Jeeny’s social media accounts

On LinkedIn, Indera attributed the downturn to an incident that affected the platform’s digital infrastructure and core business operations that caused significant disruption, leading to substantial financial losses.

Profits fell starting in January 2021, and he sold his assets to pay employees.

The father of two later struggled to afford food.

“I even had to dig for coins to buy food,” he said.

Without a vehicle, he walked long distances.

People once close to him began keeping their distance, perhaps because they feared he would ask to borrow money, he said.

A former employee helped him find the resolve to start again. The delivery rider had earned just 20 ringgits (about $5) that day but was happy he could buy food for his child.

“Those words gave me motivation and hope to rise again,” Indera said.

Indera now makes deliveries independently and shops for customers, charging 5 to 10 ringgits per errand.

He hopes to become an entrepreneur again and provide jobs for others.

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