Urvashi Rautela is once again in the news. His team has claimed legal action against an AI company. According to the report, the team has demanded damages of ₹ 7,000 crore from the company for the alleged use of the identity and photographs of the actress. While Artificial Intelligence (AI) has made the world of content creation and entertainment much easier, questions are also being raised regarding its misuse. Especially the cases of using pictures, videos and voices of celebrities without permission are now coming into discussion. In this series, actress Urvashi Rautela's team has accused a Los Angeles-based AI company of allegedly using her identity and content without permission. Legal action taken by Urvashi Rautela's team: Urvashi's team says that the company used the name, pictures and videos of the actress and now legal route is being adopted in this matter. The amount of compensation in the case is currently being estimated at Rs 7,000 crore. However, the name of the company has not been mentioned in the public statement. Urvashi's team said in an exclusive statement to IANS, “Her business has allegedly gained billions of dollars in value by using Urvashi's name, pictures and videos without permission. We are taking appropriate legal action, which also includes assessing damages of Rs 7,000 crore against the Los Angeles-based company. Build your own AI company, build your own brand, but unless you have permission, do not use Urvashi's name in your business. Demand for Rs 7000 crore compensation! This case of Urvashi has come to light at a time when there is increasing concern in the film and entertainment industry about fake videos made by AI, voice imitation and deepfake content. Recently, Salman Khan also talked about the misuse of AI in an episode of 'Bigg Boss 20'. He told that with the help of AI, people's voice and video can be changed in such a way that it seems as if they have actually said or done something, whereas in reality it did not happen. Salman had said, “Someone took your AI voice and dubbed it and abused someone.” You know what they're doing? Making AI videos. Of a lot of people. And I am also in the AI video.'' Expressing concern about the rapidly increasing capability of AI, he said that this is a very serious matter.
