New Delhi. Ajay Devgn's film Drishyam 3 has shown such an impact on the box office as soon as it was released that even the release strategy of other films seems to be changing. Drishyam 3, which reached the cinemas on October 2, has indicated its strong hold among the audience by earning huge money on its very first day. Amidst this spectacular performance of the film, the release date of Ayushmann Khurrana and Sara Ali Khan's upcoming film Udta Teer has been extended. Earlier this film was scheduled to release on October 9 but now it has been postponed to October 23.
The opening of Drishyam 3 has created a new atmosphere at the box office. According to SACNL data, the film collected a net collection of Rs 66.75 crore on the first day in India while the India gross was Rs 80.10 crore. The worldwide gross collection of the film reached Rs 95.10 crore with the overseas earnings of around Rs 15 crore. After this great start, the buzz about the film is continuously increasing and the interest of the audience is also visible in the theatres.
Amidst this environment, the makers of Udta Teer have decided to postpone the film by some time. It has been told by the team that the trailer and promotion of the film is getting good response. In such a situation, the makers want that the film should get adequate screens in theaters and a better chance to reach the audience. October 9 was considered to be a very busy time due to many films being released nearby. In such a situation, it has been decided to release Udta Teer on 23rd October.
However, amidst the talk of extending the release date of the film, the earnings of Drishyam 3 are also being considered an important reason. Due to the tremendous start of Drishyam 3, there is an eye on the demand of its shows and audience in theatres. In such an environment, getting enough screens for a new film can become a challenge. This is why the team of Udta Teer has decided to postpone the release and choose a different release window.
Ayushmann Khurrana will be seen in a different character in Udta Teer. In the film, he is playing the role of a Pakistani spy who loses his memory. Along with comedy, spy angle will also be seen in the story. Sara Ali Khan is also an important part of the film. The film is directed by Akash A Kaushik and is said to be his directorial debut.
The release of Udta Teer has been changed before also. Now with the new date of October 23, the makers hope that the film will be able to get a better place in theaters and reach the audience in a more effective manner. After the great start of Drishyam 3, it will be interesting to see how far its box office performance goes in the coming days and how Udta Teer, releasing on October 23, fares among the audience.