Helmet Industry: Steelbird Hi-Tech India Limited, one of the world’s leading helmet manufacturing companies, is continuously strengthening its hold in the Indian market. The company is benefiting from the increasing demand for helmets in the country and changing preferences of consumers. Now customers are not only giving importance to safety but also style, comfort, modern technology and affordable price while buying helmets. Due to this, the company’s aftermarket business has registered a growth of 30 percent on an annual basis in the first half of the financial year 2026-27.
Production of 56.21 lakh helmets in the first half
Steelbird has produced 56.21 lakh helmets and pannier boxes between April and September 2026. According to the company, this performance reflects its strong manufacturing capability and growing demand in the market. The key period of the festive season is yet to arrive, due to which the company expects further growth in sales and production in the coming months.
Steelbird has set a target of producing 1.20 crore helmets during the financial year 2026-27. The company is confident that this target can be achieved with the help of the current demand and additional business received during the festive season.
Focus on helmets with style and technology
The aftermarket segment plays an important role in the company’s growth. Customer needs are changing rapidly in the Indian two-wheeler market. Now riders do not just look at helmets as an essential tool for following traffic rules or for safety, but also pay attention to its design, comfort, features and technology.
Keeping this change in mind, Steelbird is continuously expanding its product range. The company is emphasizing on introducing such helmets, which provide attractive design and comfortable riding experience along with better protection. The company’s focus on new products and innovation is helping it strengthen its position in the aftermarket.
Target of 1,000 Ryder Shoppe outlets
Along with expanding the product range, Steelbird is also working on increasing its retail presence. The company’s exclusive Steelbird Rider Shoppe network has currently reached 390 outlets. Now the company wants to increase it to 1,000 outlets.
This expansion will help the company reach out to customers directly and provide them with a wide range of helmets and other riding products. Through the dedicated retail store, customers will be able to see and understand the company’s different products in a better way.
What did the company say?
Rajeev Kapoor, Managing Director, Steelbird Hi-Tech India Limited, said that the Indian helmet market is changing rapidly. Today’s customers are giving priority to style, comfort, technology and price along with safety. Changing consumer preferences are creating new opportunities in the aftermarket segment.
He said that the company’s aftermarket business has grown by 30 percent on an annual basis and 56.21 lakh helmets and pannier boxes have been produced between April and September. The company is excited about the upcoming festive season and is confident of achieving the target of producing 1.20 crore helmets in the financial year 2026-27.
According to Rajiv Kapoor, the company will continue to invest in new designs and innovative products keeping in mind the needs of Indian riders. However, there will be no compromise on safety and quality during this period.
Overall, Steelbird is set to strengthen its position in the Indian helmet market on the back of increasing market demand, strong growth in aftermarket business, new products and expansion of retail network.