Technology Desk – Giving a shock to its customers in the telecom sector, Bharti Airtel has once again launched the Rs 299 prepaid plan in the Indian market. However, this time the company has reduced the benefits of the plan. Customers will now have to pay the same price, but will get less data than before. That is, the company did not directly increase the recharge price, but indirectly made the tariff expensive by cutting the benefits.
This new plan of Airtel has been made available in all the telecom circles of the country. The special thing is that the company has quietly re-introduced it without any big announcement. This change is being linked to the company's strategy under which it wants to increase the average earnings per user (ARPU) without increasing the tariffs directly.
What will you get now in Airtel's ₹299 plan?
In Airtel's Rs 299 prepaid plan, customers are now being given 1GB data daily. Apart from this, the facility of unlimited voice calling and 100 SMS per day will be available on any network. The total validity of the plan has been kept at 28 days.
According to this, customers will have to spend around Rs 10.68 per day. However, for users who require more internet data every day, this plan may prove to be less beneficial than before.
Earlier, 1.5GB data and unlimited 5G was available.
Earlier in Airtel's Rs 299 plan, 1.5GB data was given daily. Along with this, the benefit of unlimited 5G data was also available. But now the company has reduced the daily data available from this plan to 1GB.
That means customers will now get 500MB less data every day. Apart from this, the earlier unlimited 5G offer is also not included in the new plan. In such a situation, customers who have used this plan earlier will see a clear difference between the new and old benefits.
How is Airtel increasing its earnings without increasing prices?
Telecom companies not only increase recharge prices to increase their earnings, but can also reduce the benefits of existing plans. Airtel's Rs 299 plan is an example of this.
While earlier customers were enjoying the benefit of 1.5GB daily data and unlimited 5G at the same price, now they will get only 1GB daily data. Customers with heavy internet usage may have to purchase separate data vouchers for additional data.
This can help in increasing the average revenue per user (ARPU) of the company. This means that the amount spent out of the customers' pocket may increase, while there will be no change in the price of the base plan.
No change in validity of 28 days
Airtel has only reduced the benefits available in this plan. Its service validity has been kept at 28 days as before. Calling and SMS facilities also continue.
In such a situation, this plan can still be an option for customers whose internet usage is less. But users who use more data daily should definitely pay attention to its new benefits before recharging.