New Delhi: Swiggy's quick-commerce arm Instamart recorded a more than two-fold surge in party-planning orders during Diwali, and demand for munchies and snacks rose 42 per cent, company data showed.
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Kaju Katli was the most popular mithai during Diwali, followed by Motichoor Laddoo and Besan Laddoo, according to data shared by Instamart.
The company reported a 162 percent year-on-year rise in party-planning orders and a 42 percent increase in orders for munchies and snacks.
Shopping trends recorded on November 8 showed the busiest shopping hour was between 11 am and noon, with 11:18 am registering the highest number of orders in a single minute.
Diet Coke was the most popular non-grocery item on Diwali eve, while clothing, jewelery and hair accessories, electronics and appliances, and kitchen and dining products also recorded significant year-on-year growth.
Raipur, Madurai, Guwahati, Thrissur and Kollam emerged as leading cities for festive demand, according to Instamart.
Separately, Dhanteras shopping on November 6 saw gold and silver coin purchases. The first gold coin order was placed at 12:00:30 am from Hyderabad for a “Flower 24 Karat Gold Coin”, while the first order containing a silver coin came from Bengaluru four seconds later.
Rose or floral designs accounted for nearly two-thirds of the gold coins purchased, while Lakshmi-Ganesh designs accounted for 73 percent of silver coin purchases.
Orders for gold and silver coins peaked at 6:38 pm.
The biggest festive shopping basket was recorded in Mumbai at Rs 1.11 lakh, comprising gold coins in Lakshmi-Ganesh and lotus designs.
A Hyderabad consumer placed an order worth Rs 52,215 for a 2-gram flower-design gold coin and a 100-gram silver bar. A Bengaluru consumer's Rs 32,298 basket included a 2-gram Lakshmi gold coin and olive oil.
A Gurugram consumer placed an order worth Rs 30,855 for a 1-gram Lakshmi gold coin and a children's lunch box, while a Delhi consumer spent Rs 29,907 on a 1-gram flower-design gold coin and LED curtain lights.
A Chennai consumer purchased a 1-gram Lakshmi gold coin and a 50-gram silver bar in an order worth Rs 26,770. A Noida consumer's Rs 25,313 basket comprised an air purifier and a cordless vacuum cleaner.
(This story has not been edited by Mathrubhumi and is published from a syndicated feed.)
Published: 09 Nov 2026, 06:14 pm IST
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