A big change in gifting for Father’s Day; 1100% increase in demand for wallets, sales of perfumes doubled

On the occasion of this year’s Father’s Day, there has been a significant change in the gifting habits of Indian consumers. Instamart’s latest trends show a shift away from traditional gifting to more personal, emotional and useful options. Demand for greeting cards, wallets, perfumes, grooming kits, electronic gadgets and wellness products recorded a huge growth.

Remedies for pimples, rashes and infections; Neem is a boon for the skin; The problem will go away

One of the most notable trends this year is the return of simple greeting cards. Orders for Father’s Day greeting cards increased by as much as 120 times compared to regular days. The data showed that even in the digital age, handwritten greetings and emotional messages are gaining popularity again among consumers. Interestingly, on Father’s Day, late morning saw the highest flow of gift orders.

Wallets made the biggest jump among thoughtfully chosen gifts. Orders for wallets registered nearly 1100 percent growth, making it one of the fastest growing gifting categories. Similarly, demand for perfumes grew by 100 percent, while sales of grooming kits increased by over 40 percent. This trend shows that consumers now prefer gifts that are useful and relevant to everyday lifestyles.

Electronics department also saw a big boom on the occasion of Father’s Day. The demand for gifts such as wireless earbuds, smartphones and various technical accessories has increased significantly. Gadgets have also become an important part of Father’s Day gifting as consumers prefer these products that are connected with modern technology.

Apart from this, the growing trend towards health and fitness also influenced this year’s gifting trends. Protein bars and wellness-oriented products were the most preferred gifts after chocolates. Hence, instead of giving only symbolic gifts, consumers tend to opt for healthy and useful options.

Eye Health: Increased screen time? Eat ‘These’ Superfoods for Eye Health; Include iron in the diet

City-wise, Bengaluru, Mumbai, Hyderabad, Chennai and Delhi led the way in Father’s Day gifting. These metros recorded the highest number of online gift orders, making these cities emerge as the leading gifting markets in the country.

Overall, Father’s Day 2026 trends reveal a significant shift in Indian consumer preferences. From handwritten greeting cards to premium perfumes, wallets, gadgets and wellness products, the response to a variety of options shows that emotional intimacy and a personal touch are now being valued more in gifts. These figures highlight that the culture of thoughtful gifting along with convenience and speedy delivery is gaining ground among Indian consumers.