Ahmedabad: Ahmedabad Advertising Welfare Circle Association (AACA) “AACA Media Advantage” talk-show was organized by AACA under the Festival of 35 Years of Advertising. The program featured in-depth discussions on various aspects of print, radio, television, outdoor and digital advertising on the topic “Understanding the Power of Media”. During this, leading media experts of the country provided guidance on the specific strengths of each medium and their effective use for brand growth, with special emphasis on the importance of integrated media strategy.
Shri Basant Rathod of Jagran Group said that print media is still the most powerful medium to establish the reputation and credibility of the brand. Shri Yatish Maharishi of Radio Mirchi said that in today’s diverse media landscape, balance is extremely important, which radio fulfills effectively. Mr. Manoj Jagyasi of Bharat 24 News Channel said that traditional and digital media complement each other, and television is the medium providing the widest network coverage in India.
Mr. Jayesh Yagnik of MOMS Outdoor explained that outdoor is a pure advertising medium without content, and digital outdoor creates more innovation and impact. Dr. Kushal Sanghvi of Commerz-UK said that digital is no longer limited to just awareness, but has moved towards connected commerce, where every touchpoint can turn into a transaction. As the moderator of the program, Dr. Santosh Patra of MICA Institute gave direction to the discussion and clarified that every medium has its own distinct characteristics. The role of media planners and advertising agencies is to generate demand for the brand through media synergy.
on this occasion AACA President Mr. Manish Gandhi Announced the upcoming AACA Coffee Table Book, which will present the 35 years of AACA’s journey and the evolution of Gujarat’s advertising sector. AACA is committed to developing a platform for continuous learning, innovation and collaboration. The event was attended by a large number of leading advertisers and advertising agencies from Gujarat, and received an extremely positive response.
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