Travelers from Asian countries are showing increased interest in visiting Bangkok this month, according to accommodation search data from Agoda.
Japan saw the biggest rise in accommodation searches for Bangkok, followed by the Philippines and Singapore, based on searches made between July 1 and Sept. 29 for stays from Nov. 9 to 22.
According to Agoda, the Eurovision Song Contest Asia 2026 Grand Final will be held in Bangkok on Nov. 14 and Asian travelers are flocking to the Thai capital for the event.
The contest marks a milestone for the region: the first-ever pan-Asian expansion of the 70-year-old Eurovision franchise, bringing finalists from 11 countries to the stage for a potential regional audience of millions.
|
The view at the Mahanakhon Skywalk rooftop in Bangkok, Thailand. Photo by Reuters |
Once a tourism powerhouse in Southeast Asia, Thailand has been struggling with a decline in foreign arrivals in recent months.
The country recorded 25.4 million international arrivals in the first 10 months of 2026, down 4.59% from a year earlier, according to Tourism and Sports Minister Surasak Phancharoenworakul.
The Thai government has been stepping up efforts to attract international visitors by hosting music concerts and entertainment events.
Last month, The Weeknd brought his After Hours Til Dawn Stadium Tour to Bangkok, performing at Rajamangala Stadium over three nights on Oct. 11, 12 and 13.
Bangkok has been named the world’s best city in this year’s Readers’ Choice Awards by British travel magazine Condé Nast Traveller.