Mukesh Ambani’s Reliance Retail has created another big blast in the world of beauty and fashion. Reliance has acquired the global haircare brand of famous Bollywood and Hollywood actress Priyanka Chopra Jonas. ‘Anomaly’ Have purchased. Through this big deal, Reliance Retail has further strengthened its hold in the beauty and personal care market. The company has officially announced on Thursday that Anomaly’s trademarks, all brand rights and digital platforms will now be with Reliance Retail. However, it has not been revealed yet how many crores of rupees this deal has been done.
Priyanka’s magic will be available at Tira and Reliance stores
Reliance Retail now aims to take ‘Anomaly’ to every home through its vast retail network and online channels. Reliance’s own premium beauty platform ‘Tira’ will also play an important role in this, where customers will be able to buy the products of this brand online and in stores. Let us tell you that Priyanka Chopra started this brand in the year 2021. This brand is famous worldwide for its chemical-free, vegan and affordable haircare products.
Isha Ambani told the vision of Reliance
Reliance Retail Director Isha Ambani expressed happiness over this deal and called it a strategic step. Isha Ambani says that Anomaly’s quality, reasonable prices and global recognition can make it the first choice of customers. He also made it clear that Reliance will expand this brand rapidly in India in collaboration with Priyanka Chopra. The company plans to take the brand to new heights in the international market by using data and understanding of its customers.
India will become the brand’s biggest market
Reliance Retail has made it clear that now India will be the main market for Anomali. New products will also be prepared keeping in mind the special needs of hair and scalp of Indian customers. Along with this, the brand will also expand in North America, UK and Middle East. The good thing is that Priyanka Chopra is not completely separating from this brand. She will remain associated with the brand as ‘Creative Director’ and will continue to work on product design and new ideas.
The journey from a personal idea to becoming a global brand
On this occasion, Priyanka Chopra said that associating with Reliance is a big turning point for her brand. He told that ‘Anomaly’ started with a small personal idea, which has today become a global brand. By coming together with Reliance Retail, it will reach crores of new people. This deal proves that Mukesh Ambani’s company is preparing to take a big lead in the beauty and fashion sector and is continuously adding new digital brands to its portfolio.
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