The charm of Salman Khan's 'Bigg Boss' continues. The 20th season of the show has created a new record by achieving 100 crore hours of watch time on JioHotstar in less than 60 days. From voting to memes and live chat, the tremendous participation from the audience has made this season special.
Tezzbuzz Desk- TV's most popular reality show 'Bigg Boss' is once again proving its tremendous popularity. Even after two decades of its launch in India, the craze for this show seems to be increasing instead of decreasing. 'Bigg Boss Hindi Season 20' has crossed 100 crore hours of watch time on JioHotstar in less than 60 days. Achieving this figure so quickly in any season in the history of the franchise is a new record in itself.
With its premiere in September, 'Bigg Boss Hindi Season 20' had recorded the biggest ever opening for any reality show on JioHotstar. Now with 100 crore hours of watch time, the show has once again shown the strength of its popularity. The special thing is that the audience is not limited to just watching the show, but is also continuously becoming a part of it through voting, games, memes and live chat.
More than 350 crore votes have been cast so far this season, which is 71 percent more than the last season. At the same time, the number of fans voting has also increased by 48 percent. The craze of the show among the fans is so much that this time more than three times more memes have been made than the previous season. Apart from this, the number of viewers participating in the show's play-along game 'Jeeto' has also more than doubled.
The glory of 'Bigg Boss 20' is not limited to India only. The show is getting great response in foreign countries also. Since the beginning of the season, it has consistently maintained its place among the top 5 shows of JioHotstar in UK, Canada and Singapore. At the same time, in UAE it is currently the number 1 show on STARZPLAY and has been consistently included in the top 10 shows of the platform since the start of streaming.
Show host Salman Khan expressed happiness over this big achievement and said that the real game of 'Bigg Boss' runs not only inside the house but also outside the house, where the audience remains connected to it every moment. He described the 100 crore hours of watch time as a proof of the love and engagement of the audience and credited the fans for this achievement.
Alok Jain, Head of Hindi and English Entertainment Business at JioStar, also termed the achievement as a proud moment. He said that achieving the figure of 100 crore hours is special because it does not include television viewership. He told that almost half of the season is still left and the show has crossed this big figure on JioHotstar.
Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India also expressed his gratitude for the love and trust of the audience. He said that the watch time of 100 crore hours shows the love of the audience who chose to spend their time with the 'Bigg Boss' house. He said that the engagement of the audience for more than two decades is what is continuously taking the show forward.
The craze of 'Bigg Boss 20' is being seen across the country. Apart from big cities like Delhi, Mumbai, Pune, Bengaluru, Kolkata, Ahmedabad and Hyderabad, the show is also being watched extensively in Lucknow, Surat, Jaipur and Nagpur. The special thing is that Gen Z's share in the total watch time is 45 percent. At the same time, viewership of the show is also increasing on connected TV, where families are enjoying it together on the big screen.
The popularity of 'Bigg Boss 20' has also attracted advertisers. This season, 24 brands have partnered with the show. These include brands from FMCG, e-commerce, beauty and cosmetics, pharmaceuticals and healthcare, real estate, consumer electronics, kitchen and home appliances along with on-demand home services.
'Bigg Boss' is JioHotstar's biggest entertainment franchise and is currently airing in six languages. 'Bigg Boss Hindi Season 20' is streaming 24×7 on JioHotstar. The show format is owned by Banijay Entertainment and produced by Endemol Shine India.