boAt Slazer Trimmer Launch— India’s leading consumer tech brand boAt has taken its first step in the personal grooming market on Friday. Expanding its new product portfolio, the company officially launched its latest boAt Slazer series in the Indian market. In this new grooming lineup, the company has introduced three special products, which will fulfill the needs of men related to beard, hair, nose and body grooming. With this entry, established brands like Philips and Realme, already present in the market, are going to face direct competition.

boAt Slazer Trimmer Launch: Indian tech brand boAt’s big entry in the grooming market, new Slazer series launched, know price and features

The new series is equipped with three variants and premium features

The company has launched this lineup with three different models, which include boAt Slazer S100, Slazer K100+, and the flagship model Slazer K100 Pro. All these devices have been designed keeping in mind versatility and everyday convenience.

Slazer S100, the most affordable model of the series, has strong stainless steel blades. The company claims that this trimmer is capable of providing a runtime of up to 300 minutes on a single full charge. Along with this, it also has the facility of fast charging, where one-time trimming backup is available in just 5 minutes of charging.

Whereas the mid-range model boAt Slazer K100+ has been introduced as a 6-in-1 grooming kit. It has three interchangeable grooming blades. The device comes with a premium aluminum body, ceramic blades and IPX6 waterproof rating, making it easy to use even during shower. This model offers a runtime of 200 minutes and also includes a magnetic attachment system with a battery level indicator.

boAt Slazer Series price and availability in India

boAt has launched this new series at a very aggressive and affordable price so that it can easily fit into the budget of common customers:

• boAt Slazer S100 (Standalone Trimmer): Its price in India has been set at ₹799.
• boAt Slazer K100+ (6-in-1 Grooming Kit): This model has been made available in the market at a price of ₹1,799.
• boAt Slazer K100 Pro (15-in-1 Flagship Kit): It has been launched in two different variants. The model that comes with the stand is priced at ₹2,999, while the one with the travel kit bundle is priced at ₹3,299.

The entire grooming range is now available for sale on boAt’s official online channels, e-commerce platforms and leading partner retail outlets across the country.

Company’s official statement

“Our entry into the personal grooming segment with the Slazer series is another important milestone in boAt’s expansion strategy. Having established our leadership in the audio and wearables segment, we are now delving deeper into the personal ecosystem of consumers. We are offering products that are the perfect combination of performance, design and everyday utility.”
—CEO, boAt

What effect will this have on common consumers?

boAt’s entry into the consumer tech market will directly benefit consumers looking for premium and durable grooming products at affordable prices. With a starting price of ₹799, it can become a better option for those youngsters who want quick grooming amidst the busy routine of college or office. Apart from this, with IPX6 water resistance and long domestic warranty of 24 months (2 years), customers will also be relieved from the worry of frequent breakdowns.