Business News : Home appliances manufacturer Whirlpool of India Limited has announced that it is increasing sales by 5% across all its products. This change is effective from November 1, 2026. The company cited rising costs, higher crude oil prices, commodity inflation and currency depreciation as reasons for this. Commodity inflation increased due to geopolitical instability, rising crude oil prices and currency devaluation, which impacted Whirlpool of India's profits.

Why this increase?

Additionally, new energy regulations have increased costs in the refrigerator and air conditioner categories, the company said in a regulatory filing. Additionally, the investments made to launch the “Luxurium” range have also impacted margins. Cost pressures were mitigated to some extent by strategically increasing prices and taking concrete steps to reduce costs and increase productivity within the company. The company hiked prices ahead of the peak Diwali season to protect its margins amid persistent inflationary pressures.

Last month many companies increased their prices

In early October, many consumer electronics and appliance manufacturers hiked prices of air conditioners, LED TVs, washing machines and other products by 5-8%. This was due to increased costs of copper, steel, aluminum and crude oil products, as well as currency fluctuations and increased freight costs, which reduced margins.

How were earnings for the quarter?

Gurugram-based Whirlpool's total India revenue from operations was Rs 1,873 crore, up 14% from the previous year. This was driven by industry volume growth, changes in strategic pricing and continued premiumization of its product portfolio. The company's total EBITDA for the quarter was Rs 40 crore and profit before tax (PBT) was ₹ 34 crore.