New changes in Bumble app
The popularity of dating app Bumble is increasing among the youth. Recently, this app has made important changes in many of its features. Now, only women don't have to wait until after a match to start chatting. Now both men and women can send the first message.
first message rule
At the time of Bumble's launch in 2014, the app implemented a unique rule that required only women to initiate chats for first heterosexual matches. Its purpose was to give women more control in dating and protect them from unnecessary messages. Now this rule has been changed.
Success of new feature
The company said that during the testing of this new feature in Canada, the rate of chat initiation has increased. Additionally, fewer matches expired and more chats took place from both sides than before.
response time extended
The time limit for reply has been extended
Bumble has not only changed the rule of sending messages first, but also extended the time limit for replying after a match. Now users will get 72 hours to respond instead of 24 hours. The aim is to reduce the number of matches that end before the chat even begins.
Lack of interest of users
Users' interest is decreasing
This change has come when users' interest in dating apps is decreasing. Fatigue with the traditional swipe-based model is increasing. Many companies, including Match Group, the parent company of Bumble and Tinder, are adding new features and AI tools to increase user engagement.