Vijay Deverakonda's new venture
Actor Vijay Deverakonda has launched his new functional skincare brand 'Unhype'. Vijay is the co-founder of this brand and has played a key role in the development of its products.
The main aim of this brand is to make skincare simple, effective and accessible for the youth.
Vijay shared that he along with his team worked on the formulation of the products for several months and tested different versions for about nine months.
He said that their aim is to create high quality and affordable products that can be included in everyday routine without any unnecessary frills.
With 'Unhyped', Vijay has also stepped out of the entertainment sector into consumer products.