Numi moving from online to offline
Nowadays online shopping has become a major means of buying fashion for the youth. Viewing and purchasing new clothes and fashion trends is extremely simple on mobile, but many online fashion brands are now opening their physical stores as well. Numi, which specifically focuses on fashion for Generation Z, is now setting up its stores in various cities in the country. Along with big cities, Numi is also expanding its presence in smaller towns so that customers can shop online as well as visit the stores directly.
Number of Numi stores to increase in 2026
Numi aims to open 40 stores by September 2026. So far this year, the company has opened 22 new stores, whereas in its first three years it had opened only 18 stores. The plan is to reach 50 stores by December 2026 and 60 stores by March 2027.
Demand for fashion in small towns
Numi is now opening stores not only in big cities like Delhi and Mumbai but also in smaller cities like Jalandhar, Jodhpur, Ludhiana, Visakhapatnam and Vadodara. The company decides to open stores in places where the demand for fashion is high among the youth. The company also analyzes online shopping data and customer preferences to open stores.
increase in offline business
The share of offline stores in Numi's total business is more than 30 percent. In the last one year, the company's offline business has grown 100 percent, due to which it is planning to open stores in more cities. The company uses online shopping data to open new stores.
New fashion styles every week
Numi is not just focused on expanding stores. According to a report in August 2026, the company launches around 500 new fashion styles every week. During the festive season, the company plans to add 2,500 to 3,500 new styles. Clothing stock is prepared based on customer preferences and past sales data, with the help of artificial intelligence.
Numi's future
Numi plans to rapidly increase its store count in 2026. The target is to open 50 stores by December 2026 and 60 stores by March 2027. Thus, Numi, which started with online fashion for Generation Z, is now making its mark in the offline market as well. The company is growing its business by combining physical stores with online demand.