A Bengaluru-based fitness startup, Tagda Raho, backed by MS Dhoni is redefining workouts by bringing traditional Indian training equipment like the gada and mudgar into modern fitness routines.
From akhadas to urban gyms
Historically used in rural akhadas, tools such as the gada (mace) and mudgar (club) are now being adapted for contemporary fitness enthusiasts. Tagda Raho has redesigned these implements to suit urban users, blending heritage with modern ergonomics.
Fitness for all age groups
What sets the initiative apart is its wide appeal—from Gen Z fitness seekers to individuals in their 60s and 70s. The exercises focus on functional strength, mobility, and joint health, making them suitable across age groups.
Rising interest in traditional workouts
There is a growing shift towards indigenous fitness practices that emphasise natural movement and holistic well-being. The startup taps into this trend by promoting workouts rooted in Indian tradition while aligning with current fitness goals.
Backing from a sports icon
The association with MS Dhoni has added visibility and credibility to the brand, helping it reach a wider audience. His endorsement reflects a broader acceptance of alternative fitness approaches beyond conventional gym routines.
Blending tradition with innovation
Tagda Raho’s approach highlights how traditional practices can be reimagined for modern lifestyles. By combining cultural heritage with contemporary fitness science, the startup is carving a niche in India’s evolving wellness space.
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