Diwali 2026 : Boatney, India’s leading audio and wearables brand (boAt) It has launched its new ‘Upgrade to Boat’ campaign on the occasion of Diwali. Famous actor Ravi Kishan, popular creator Shreya Kalra and Sufi Motiwala have participated in this campaign. The main objective of the campaign is to encourage consumers to upgrade their daily technology related products during Diwali.
Based on the concept of ‘Upgrade your audio products before others criticize’, the campaign showcases how the right technology can enhance the experience of listening to music, enjoying home entertainment and celebrating special moments, from the familiar occasions of festivals and everyday life.
Ignoring audio and other technology devices
of Diwali Nowadays, consumers prioritize the purchase of home decor, clothing and electronic products, but audio and other technology devices for daily use are often neglected. Through this ‘Festive Mismatch’ concept, Bott highlights in a light-hearted style that not only the home and apparel, but also the upgrading of entertainment and connectivity related products are equally important in preparing for the festive season.
This concept has been presented through different scenarios in three digital videos of this campaign. Ravi Kishan is seen in an office scenario, where different opinions turn a simple conversation into a comical mess, and a boat product helps to handle the situation. Shreya Kalra’s video shows how boat speakers can improve the ambience of a Diwali party due to poor sound quality, while Sufi Motiwala highlights the importance of good sound quality while spending time with friends and family at home.
The concept of ‘Upgrade to Boat’ was to be presented in an easy and interesting way
A Boat spokesperson said, “The festive season is an important opportunity for consumers to reevaluate and upgrade technology-related products in their everyday use. Through ‘Upgrade to Boat’, we wanted to introduce this concept in an easy and fun way. Everyone has their own opinion during the festive season; however, the right technology can make the experience better.
Through Ravi Kishan, Shreya Kalra and Sufi Motiwala we are presenting this concept in different contexts. At the same time, the campaign also showcases our wide range of products including audio, home entertainment, smartwatches and power banks.”
The range of products under the campaign includes cutting-edge products such as Rockerz 650 Pro, AirPods Prime 800D, Nirvana Zenith Pro and Nirvana Utopia 2 ANC under Personal Audio, which feature Active Noise Cancellation and Spatial Audio.
Up to 80 percent off on Flipkart and Amazon
The home entertainment category includes Avante Prime X, Avante Prime 5000DA Soundbar and PartyPal 650, which double the enjoyment of movies and family events. Apart from this, Apex Power Bank Series (PB400, PB400Pro, PB445, PB332) have been introduced to meet the charging needs during travel and shopping along with Chrome Series (Iris, Ivory, Eon, Horizon), Ultima Vogue 2, Storm Call 4 and Sailor Nav smartwatches. Under this campaign, all these boat products are being offered at a discount of up to 80 percent on the company’s official website, Flipkart and Amazon.