Earnings in entertainment industry fell by 50%? ‘thetopindia’ The survey shocked the senses, know the whole truth of this claim!

Entertainment Industry Income Downfall: These days a keyword on social media and Google Trade is ‘thetopindia survey’ It’s going pretty fast. In fact, news website The Top India has quoted a survey and claimed that the income of thousands of people working behind the camera in the country’s entertainment industry has decreased by 50 to 60 percent in the last few months. According to the claim made in the report, this survey is based on a sample of more than 1,000 people related to TV and digital content.

Let us tell you that this claim is not confirmed by any independent reliable source or recognized industry organization. But the real economic turmoil going on in India’s entertainment industry definitely makes this discussion relevant.

Which people are most affected?

According to the report, many people included in the survey said that they are not getting regular work, the payment for the work they are getting is much less than before. The website claims that people like assistant directors, lightmen, camera operators, make-up artists, production crew and character artists are being affected the most. It has also been informed in the report that the rent of an ordinary flat in areas like Andheri, Juhu and Bandra of Mumbai is around Rs 50,000 per month, due to which the artists who depend on project based income are facing great difficulties in making a living.

Which people are most affected?

What is the reality of the film industry?

Now let us also know those figures for which reliable reporting is available. The Hindi film industry is really going through a difficult phase. While about 218 films were released in the year 2023 (including films that came directly on streaming), the number of films dropped to just 137 in the year 2024. OTT platforms have also reduced the original content. A major platform made only 5 in 2024 as against 10 original shows/films in 2023 and Hotstar reduced titles from 17 to 11. According to data from Ormax Media, the number of cinema viewers is expected to fall from 1.03 billion in 2019 to 832 million in 2025.

Understand the reality of the film industry from figures.

Film industry in its most difficult times

According to a 2025 report by The Hollywood Reporter India, hindi film industry It is in its most difficult phase, where except the top stars and big filmmakers, almost everyone is affected by pay-cuts and decreasing work. In the report of The Print, the technical personnel said that big production houses pay the star and his team first, small workers come last.

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Therefore many people now look for work in TV or Telugu films. That is, while the direction of thetopindia’s claim matches the industry’s concerns, its exact figures (50-60% decline, sample of 1,000) could not be independently verified.