FIFA World Cup: Football Team Fails in FIFA World Cup, Yet China Becomes Real ‘Winner’; Wealth of billions earned without entering the field

• China’s economic boom in the FIFA World Cup
• Capturing the global market for sports equipment
• Chinese brands dominate the stadium

The biggest football event in the world is ‘FIFA World Cup’ (FIFA World Cup) is currently in its final stages. Billions of fans around the world are eager to watch the epic match between Spain and Argentina. It is every country’s dream to play in this world tournament and win the title. However, China, the super power of the world, could not qualify for this World Cup. Surprisingly, China has emerged as the biggest ‘winner’ of this World Cup despite not playing a single match on the field and not even qualifying for the tournament. China has made more money and profit from the World Cup held in America than any other participating country.

China’s football team may have failed on the field, but China’s sports manufacturers and exporters have completely dominated the global market. On the occasion of the FIFA World Cup, the demand for sports equipment, jerseys, footballs and other equipment from all over the world has increased tremendously and Chinese companies have directly benefited from this growing demand. Chinese sporting goods account for a whopping 40 percent of the global market, making the tournament a multibillion-dollar booster dose for the Chinese economy.

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A record 60 percent increase in football jersey sales

Jersey sales in particular have broken all previous records during this World Cup. Speaking to the renowned newspaper ‘South China Morning Post’, Zheng Jiyi, a major garment exporter in China’s Jiangxi Province, revealed an interesting fact. Ever since Argentina defeated England in the Semi-Final, the demand for Argentina jerseys has skyrocketed in the global market. According to Zheng, sales of football jerseys have increased by as much as 60 percent in the past few months. Due to this growing demand, Chinese companies have been able to expand their business extensively in the European market this year.

Sports equipment made in China is in great demand from all over the world. Europe is fast emerging as a very important and premium market for Chinese sports products. In terms of total volume of sales, the European market currently ranks third. The top two for Chinese literature are South and East Asian countries, as well as South American (Latin America) countries. Although sales are higher in South Asia and Latin America, profits are lower. In contrast, buyers in the European market are willing to pay a higher price for good quality goods. This results in a huge profit for the Chinese exporters despite the transportation costs being eliminated.

China’s sports exports grow by 27 percent

According to the official data of the China Customs Department, China’s sporting goods exports have registered a huge growth of 27 percent in the month of June alone. Also, in the first half of this year, the growth rate has been 17.6 percent. Customs officials explained that the FIFA World Cup has given a big boost to global demand for sports goods, which has directly benefited China. Because China is currently the largest sporting goods exporter in the world.

In the first half of this financial year, China’s total export of sports materials and equipment has exceeded 67.53 billion yuan, which is about 9.97 billion US dollars (about Rs. 83,000 crore). With more than 40 percent of the global market share in the hands of Chinese companies, the data shows that the more the World Cup craze grows, the more the Chinese coffers are filled.

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Absent since 2002, the stadium is still dominated by Chinese companies

Since the 2002 World Cup, China’s football team has never qualified for the FIFA World Cup. Although China’s performance on the football field is modest, their presence at the professional level is extremely strong. The kits, jerseys and tracksuits used by the players and fans of many countries playing in this World Cup are directly ‘Made in China’.

Not only exports of goods, but China’s corporate giants have established a huge dominance in the main stadiums in the host cities. Chinese brands such as electronics giant Hisense and famous dairy company Mengniu have been heavily promoted inside and outside the stadium. China has once again proved its business power on a global scale as the names of these companies continue to shine in front of billions of viewers.