Tezzbuzz Desk- September 9 is going to be a very special day for Apple. The company can unveil many new products in the 'Surprise and Shine' event to be held at Steve Jobs Theater in Cupertino. This event is also important because it will be Apple's first major product launch under the leadership of new CEO John Ternus.
John Ternus took over as Apple CEO from Tim Cook on September 1. In such a situation, this event is also being seen as the beginning of a new era for the company. The most talked about is Apple's first foldable iPhone, which is expected to be named iPhone Ultra.
The first event will be important for John Ternus
After becoming CEO, this will be an opportunity for John Ternus to give his first major glimpse of his leadership and Apple's future direction. He has been associated with the company's hardware development for a long time and has played an important role in the new device category. In the event, the company can also give information related to the release date of its new software updates. These may include iOS 27, iPadOS 27 and macOS Golden Gate. However, there is little hope of a big announcement regarding Apple Intelligence and Siri at the moment.
Entry of foldable iPhone for the first time
Apple's first foldable iPhone could be the biggest attraction of this event. In the reports, there is a possibility of it being named iPhone Ultra. The foldable iPhone is being seen as a major design change for the company. This could be one of the most significant changes to Apple's smartphone form factor since the iPhone In such a situation, special focus can be seen on the phone's screen, hinge and custom hardware engineering.
iPhone 18 Pro series will also be introduced
Apart from foldable iPhone, Apple can also launch iPhone 18 Pro and iPhone 18 Pro Max. Some small but important changes are expected to be made in the new models while maintaining the existing design. These may include changes like making Dynamic Island smaller than before. At the same time, the next generation of standard iPhone 18 and iPhone Air can be launched later. If this happens, then Apple may divide its iPhone launch schedule into two parts for the first time.
Apple Watch and AirPods may also get updates
New models of Apple Watch Series 12 and Watch Ultra 4 are also expected to be introduced at the event. Apart from this, the AirPods lineup is also likely to get an update. Apple can introduce new features and hardware upgrades in its wearables segment. However, official information related to these products will be revealed only at the time of launch.
Big surprise can be found in smart home category
Apple has been preparing to strengthen its presence in the smart home market for a long time. In such a situation, there is talk of introducing a new Home Hub at the event. Along with this, new Apple TV 4K and updated HomePod mini can also be seen. If these products are launched, Apple's smart home ecosystem may get a new direction.
This event of Apple will not be limited to just launching new products. This will be the first big opportunity for John Ternus to show in which direction the company will move under his leadership. Apple's expansion into new categories like foldable iPhone and smart home may give a glimpse of the new CEO's priorities.