In today’s era where there is a flood of information, standing with credibility is no less than a big challenge. Accepting this challenge, digital news platform ‘UPUKLive’ has today completed 11 glorious years of its journalism. This journey, which started on a small scale on 29 April 2015, has today made deep inroads in the entire North India including Uttarakhand, Uttar Pradesh, Haryana and Punjab. Founder of the Institute and CEO Mohammad Faizan Ansari This journey, which started under the leadership of, today includes the trust of millions of readers.
Talking about this success of the institute Political Editor Azhar Umri Says, “This journey of 11 years is not just the success of a news portal, but it is a victory for the trust of crores of readers who have appreciated us at every turn. It has always been our endeavor to not just give superficial news, but also to highlight those aspects of politics and society which are often missed by the mainstream. UPUKLive has always given impartiality its priority and this is our real strength.”
Evidence of success visible in figures
The popularity of UPUKLive can be gauged from the fact that today it has more than 10,64,970 followers on Facebook. At the same time, on prestigious platforms like Dailyhunt, the number of its readers has crossed 15 lakhs. In fact, the impact of the work that the institute has done on the quality and presentation of its content is now visible on the ground.
Highlighting the selection of news and its nuances Senior Sub Editor Bhudev Singh He explains, “The speed of news matters a lot in digital media, but at UPUKLive we have never compromised on speed as well as accuracy. As a sub-editor, our focus is always on ensuring that the information that reaches the reader is simple, understandable and completely certified. In these 11 years, we have kept pace with technology and updated ourselves every day, so that we can live up to the expectations of our readers. “
Strong bridge between youth and experienced readers
The biggest feature of UPUKLive is its diverse readership. According to available data, youth aged between 25 to 34 are most active on the platform, which shows that the content of the organization is modern and in line with the thinking of the youth. Along with this, its hold is equally strong among the readers in the age group of 35 to 45+. In fact, the platform has become a powerful medium to elevate regional news to the national level.
It is being told that at this stage of its success, UPUKLive is now taking steps towards even bigger expansion. After establishing its reputation in regional Hindi journalism, now the institute is soon going to expand its presence in English language also. If sources are to be believed, many new projects will be launched in the next one year, which will establish new dimensions in the field of digital news. This small effort, which started 11 years ago, has today become a big banyan tree, whose roots are now firmly established in the digital media world of the entire country.
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