FSSAI notice to 8 companies including Emami: Notice for making misleading claims, violation of ‘Zero Maida Bread’ and ‘True Vitamin’ rules
FSSAI notice to 8 Companies: Food Safety and Standards Authority of India i.e. Food Safety and Standards Authority of India i.e. FSSAI has issued show cause notice to 8 big food companies of the country. Emami Healthy & Tasty Foods is also included in these companies. These companies are accused of making misleading claims to consumers in the brand names, trade names and advertisements of their products.
Many companies in the market are using such brand names or trade names to sell their products, which give wrong information to the customers. The regulator found that these 8 Food Business Operators (FBOs) were violating the provisions of the Food Safety and Standards Act, 2006. They were making claims that did not match the quality of their products.
The biggest and prominent name in this action is ‘Emami Healthy and Tasty’, the cooking oil division of Kolkata-based Emami Group. According to FSSAI, the trade name of this brand can mislead consumers. The regulator said that the name prima facie appears to be contrary to the applicable FSSAI rules, as it directly claims the product to be ‘healthy’ without any concrete evidence.
Which 8 companies have been served notice by the regulator?
- Emami Healthy & Tasty
- Health Aid
- Troovy
- The Healthy Factory
- Healthy Master
- Healthy Choice
- Plan B
- Neuherbs
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