FSSAI Action: Unapproved ‘Organic’ and ‘vegan’ Not well for the brands who wrote, issued a long list of notices

By Samira Vishwas On Jun 14, 2026

FSSAI Action on Healthy Master: FSSI has taken major action against companies cheating customers in the name of healthy products. The Food Safety and Standards Authority of India (FSSAI) on Sunday said it has initiated action against several food companies. These companies are accused of violating labeling rules through misleading branding and product claims.

As a result, the food safety regulator has issued notices to various food business operators (FBOs), asking them to comply with the ‘Food Safety and Standards Act, 2006’ are violating the provisions of.

FSSAI issued notice

Social media platform ‘X’ But the government agency said, ‘FSSAI has issued notices to many food business operators (FBOs). These notices have been issued for violating the rules of the FSS Act, 2006 related to misleading brand names, trade names and product claims.”

FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading brand names, trade names, and product claims… (1)2 pic.twitter.com/CgSVspoQxS
— FSSAI (@fssaiindia) June 14, 2026

Also said that the companies which have received notices include Healthy Master, Nuherbs True Vitamin, Plant B, The Health Factory, Truvi, Healthy Choice, Emami’s Healthy & Tasty and Health Aid. Besides, notices have also been sent to Organic Wisdom, Shine Organic, Two Brothers Organic Farms, Storia, World of Organic and Iota Water.

Instructions given to strictly follow the rules

FSSAI has said that food business operators have been directed to strictly follow the prescribed rules related to labeling and display to avoid misleading the customers. According to the regulator, the trade names used by the above brands are likely to mislead consumers; They feel that these names misrepresent the nature or health benefits of their products.

Questions raised on the names of products

FSSAI has raised questions on the names of the products of Healthy Master, The Health Factory, Healthy Choice, Emami’s Healthy and Tasty and Health Aid. They say that such trade names appear to be in violation of applicable rules. Regulators have also raised concerns over TruVe’s “Healthy Mix” chips. They say the use of the word “healthy” can be misleading because there are other ingredients in the product that don’t support the claim.

In the case of Neuherbs True Vitamin, FSSAI said the term “true vitamin” is neither defined nor recognized under the existing rules. This may create misunderstanding in the minds of customers regarding the features of the product.

Approval not taken for vegan food product

Regulator approves “Plan B Plant-Based Vegan” Also checked the trade name and found that it seems that these products are certified vegan. However, FSSAI found that the company had not taken prior approval for the vegan food product nor did it have the required vegan food endorsement in its license.

Also read – Nipah Virus Alert: Surveillance increased on Kerala-Tamil Nadu border, suspected case of Nipah virus creates panic

Additionally, FSSAI has permitted Organic Wisdom, Shine Organic and Two Brothers Organic Farms to use “organic” in their brand names. Notices issued regarding use of the word. The regulator said these names could mislead consumers about the organic status of the product.

According to FSSAI, these companies do not have the required certification under the rules, ‘Organic India’ There were no logos or necessary organic endorsements. It further said, “FBOs are directed to strictly follow the prescribed rules regarding labeling and display to avoid misleading customers.”

(with agency input)