The beauty and skincare market is growing rapidly in India. Generation Z (Gen G) is changing and accelerating the Indian beauty market through their preferences, online shopping and trends. This generation is spending twice as much as Millennials on beauty and skincare. According to reports, about 56 percent of beauty customers on Flipkart are Gen-G. The special thing is that about two-thirds of the searches come from non-metropolitan areas i.e. villages and towns.
According to a report by market research and strategy consulting firm RedSeer, India's BPC i.e. beauty and personal care market will be worth about $ 23 billion in 2025, it is claimed that it can almost double to $ 40 billion by 2030. This growth is increasing at a faster rate than the country's GDP and retail market.
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How did the beauty market gain momentum in India?
There are many big reasons behind this, first of all, during the Covid pandemic, people started paying attention to themselves and people started leaning towards self-care. With the Internet reaching small towns, people became aware of Korean-European skin care. Gen-Ji was ahead in following such trends. Jane Ji played an important role in giving momentum to BPC. If we look at the figures, 56 percent of beauty customers on Flipkart are Gen-Z and two-thirds of the searches come from small cities and towns.
On the other hand, Bollywood celebrities have also fueled this trend. Bollywood star Kriti Sanon launched vegan skincare brand Hyphen with Vaishali Gupta in 2023. Vaishali Gupta herself runs mCaffeine, which bills itself as India's first caffeinated personal care brand. Apart from these, stars like Shilpa Shetty have joined this trend as investor-ambassadors and stars like Deepika Padukone, Katrina Kaif have also launched their skincare brands in the last few years.
According to Redseer report, one of the reasons behind this is the increasing spending capacity. India's per capita income had crossed $2,000 in 2019 itself. After reaching this level, people start spending more on unnecessary expenses. This growth may become faster in future.
Foreign companies eyeing Indian BPC market
The rapid growth of India's beauty market has caught the attention of big companies from around the world, and attracted global capital. In March 2026, American luxury cosmetics company Estee Lauder purchased Ayurvedic brand Forest Essentials. Forest Essentials has grown from a small startup to a billion dollar company in two decades. Additionally, in June 2026, French company L'Oréal purchased a majority stake in digital personal care brand Innovist.
At the same time, Unilever, through its venture capital arm, has also made at least four investments in India's beauty sector in the last few years. Market experts believe that this interest of foreign companies shows how fast India's beauty market is growing. Now global brands are considering India not just as an emerging market but as a big opportunity worth investing in for the long term.
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Condition of Indian companies in BPC market
Statistics show that the condition of Indian beauty brands in this market is mixed. Hyphen and mCaffeine have grown revenues of 100% in the last one year, and both are among the top 10 brands in their respective categories. Kriti Sanon's Hyphen achieved an annual revenue run rate of over ₹100 crore in its very first year. Katrina Kaif's Kay Beauty has also grown rapidly. Additionally, as per Nykaa's FY25 data, it crossed ₹240 crore GMV and is among Nykaa's best-performing in-house brands.
But, on the other hand, Deepika Padukone's 82°E suffered a loss of Rs 12.3 crore in FY25, with revenue falling from Rs 21.2 crore to Rs 14.7 crore. Many small and emerging brands are firmly established in this market. Plum is betting big on omnichannel retail in the premium segment, while natural-ayurvedic brands like Biotique and Khadi Natural have been holding their ground for a long time.