- Home borrowers in the 25–30 age group grew by 86%
- Gen Z share of Kotak's home loan customers from 6% to 9%
- Younger homebuyers move into early home ownership and first home financial progress
Gen Z homebuyers India: A generation that expects to live in rental housing for a long time is now buying homes before the age of 30 Kotak Mahindra BankAccording to data from , the age of first home buyers in India is decreasing day by day, with Gen Z emerging as the fastest growing segment in the home loan market.
Youth runs home
According to the bank statistics, the age group of 25 to 30 years home loan The number of subscribers increased by 86 percent from 1,234 to 2,290 between FY 2024 and 2026. Gen Z's share of Kotak's personal home loan customers has grown from 6 percent to 9 percent in two years, a 50 percent increase in their participation.
This has made them the fastest growing youth customer segment in the bank's home loan book. In contrast, the number of home borrowers in the age group of 30 to 45 registered a 26 percent increase during the same period. These trends indicate that the attitude of the youth of India towards home ownership is changing. A stage that earlier generations reached late in life is now being reached much earlier. GenZ
It has been predicted for years that GenZ will stay in rental homes for long periods of time, avoid taking on major financial responsibilities and prefer flexibility over stability. But statistics show that when it comes to housing, many young people in India are making long-term decisions much earlier than expected. “Owning a home still holds a special place among families in India,” said Nakul Saxena, Head of Home Loans, Kotak Mahindra Bank. “People's home buying decisions are changing as they age. Younger borrowers are entering the market with more clarity and confidence than ever before.”
Home earlier than parents
In many families, today's young professionals are buying homes at the same age that their parents were saving for a home. In some cases, children are helping their parents realize their dream of owning a house with their own earnings. In other cases, decisions that earlier generations put off for years are being made more quickly as both spouses have income.
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Corona changed the mind
The Corona epidemic seems to have played a significant role in reshaping the priorities of the household. Long periods of time spent at home have led many young families to place more importance on adequate space, privacy, natural light, quality of construction and community living.
A home is no longer just a place to live, but a place to live, work and build a future. This shift also represents a broader shift in mindset. Rather than waiting for everything to fall into place, many young buyers are opting to make their aspirations a reality sooner rather than later. For earlier generations, home ownership was possible after years of advancement on the career and financial fronts. Today in India
The first house is the first step
According to many young people, buying a home is not just about financial stability, but a tool to help build stability in life. Also, higher education, faster career advancement and rising incomes are helping many young people in India reach the milestone of owning their own home much sooner than previous generations.
“We are seeing a stronger determination in this. Younger buyers are showing the confidence to pursue their dreams early in life rather than waiting for years to fully settle down,” said Saxena. “We at Kotak are proud to support them in their journey and help them realize their determination.” This shift is also reshaping the way young buyers purchase homes. Rather than waiting to buy a big and permanent home all at once, many are buying homes that fit their current budget and lifestyle. They see the first home as the first step to future financial advancement.
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According to Kotak, this increase in the number of young borrowers points to a major transformation in the housing market in India. For the growing cohort of Gen Z, this is becoming their first major financial decision. While owning a home is still a deeply held aspiration today, young buyers are pursuing this ambition differently than previous generations. Rather than waiting for the right time or the perfect moment, many people are choosing to take the initiative to buy their own home sooner rather than later.
They prefer buying a home as a way to create stability, build long-term wealth and move forward with confidence. For a generation usually associated with flexibility and constant change, owning a home is emerging as a symbol of early stability and, interestingly, this stage is being reached much earlier than expected.