While much of India’s delivery sector wrestles with rider churn and margin pressure, GLAM has scaled profitably by treating its delivery partners as the product, not the cost.
India’s quick commerce boom has a labor problem. Platforms promise 10-minute deliveries, but the riders making those promises happen face volatile earnings, opaque incentive structures, and high attrition. GLAM was founded in 2022 on the premise that fixing the rider experience is not a CSR initiative but a business strategy. Four years on, the results bear that out: 25X revenue growth, profitability every quarter since inception, a Return on Equity above 50%, and zero external equity on the books.
The company calls itself a rider-first platform, and the label is structural rather than aspirational. GLAM’s technology stack is built around delivery partner life cycle management, from onboarding and training through daily utilization and long-term retention. Transparent earnings systems, predictable shift structures, and operationally stable hubs have produced rider retention rates that, in turn, lower recruitment costs and keep service quality consistent across geographies. That operational stability is what allows GLAM to hold positive unit economics even as it pushes into newer markets and lower-tier catchments, a combination most competitors have struggled to achieve.
The commercial momentum has accelerated in step. GLAM now serves India’s quick commerce, e-commerce, and D2C ecosystem as a digital commerce delivery network, and it has set an internal target of ₹200 Cr in Annualized Revenue Run Rate this festive season, effectively doubling the business. Over the past two quarters, the company has expanded into West Bengal and the North-East, establishing fleet, hub infrastructure, and local partner networks in markets beyond India’s top-8 cities. Hiring has scaled across operations, technology, category management, and partner supply, and new brand and platform partnerships signed in the last six months have broadened order volumes heading into the season.
“Every 10-minute delivery promise in this country rests on a last mile, fulfillment layer that has to be denser, deeper and more reliable than ever before,” said Vijay Dobriyal, Founder & CEO, GLAM. “Our job is to build that last mile infra, profitably and at a scale that matches where Indian digital commerce is headed. The upcoming festive quarter is going to be a key stepping stone, towards the real milestone of 100,000+ delivery partner network by FY28 in line with our ESG framework.”
GLAM is now working towards a delivery partner base of over 100,000 by FY28, which would place it among the largest digital commerce delivery networks in India. To fund that scale, the company is exploring its first round of external equity capital, framed as an accelerator for a business that has already proven it can generate its own cash. For GLAM, the festive season is less about hitting a revenue number and more about demonstrating that a rider-first model can be India’s most scalable one.
About GLAM
Greenteck Logistics and Mobility Private Limited (GLAM) is an India-based digital commerce delivery and green mobility company headquartered in Noida, Uttar Pradesh. Founded in 2022, GLAM runs a rider-first platform built on transparent systems, operational stability, and sustainable mobility, and it works to create dignified earning opportunities for India’s growing delivery workforce.