Great Food From Great Britain: This September, the month-long retail campaign 'Great Food from Great Britain' across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru will give Indian consumers the opportunity to discover and try some of Britain's finest food and drink products. This campaign is led by the UK Government's Department for Business, Innovation, Science and Trade (BIST). Food Square And Food Stories It will be run through special displays, product sampling and in-store experiences in select stores. Through this, customers will get information about the quality of British products, their origin and their diversity. Additionally, practical information will also be provided on how these products can be used in everyday food and on special occasions.
Throughout the month of September, the campaign will include activities such as live cooking demonstrations, workshops, product storytelling and tastings, all aimed at taking a closer look at Britain's food traditions and products. Customers will be encouraged to explore the new products, their pairings and ways to serve them for different occasions such as breakfast and brunch, tea-time, gifting, entertaining, picnics and contemporary at-home dining.
Indian customers will be introduced to the specialties of British food and drinks
Harjinder Kang, Her Majesty's Trade Commissioner for South Asia and British Deputy High Commissioner for Western India, said, “British food and drink products have a unique identity with Indian consumers. From their quality and provenance to their versatility and versatility, there is so much to tell about them. 'Great Food from Great Britain' brings this story straight to Indian retail. Through Mumbai, New Delhi, Ahmedabad, “Consumers in Hyderabad and Bengaluru will get the opportunity to try out popular products from across the UK. The campaign is an early example of the new possibilities and business opportunities the UK-India Free Trade Agreement has opened up for both countries.”
Customers will know the depth and diversity of British food culture
Foodstories co-founder Ashni Biyani said, “Foodstories is a food platform that focuses on exploration and discovery. It brings together tastes and food cultures from across the world and India. Storytelling plays a vital role in bringing this to the attention of people. We want people to come and take a closer look, explore different things and get to know the food through all their senses. And also understand the meaning of the food they are eating.” “Look at the people, places and craftsmanship behind them, and not just at the products on a shelf.”
He further added, “Our consumers in India are now more conscious and keen on quality than ever before. The UK has a long history of showing that good ingredients, quality craftsmanship and attention to detail can enrich everyday lives. This campaign, in partnership with Great Britain, gives us the opportunity to take this story even further. It will give our consumers the opportunity to explore the depth and diversity of British food culture, including local ingredients and From the traditions to the craftsmanship behind them.”
Focus will be on premium and international food products
This campaign has been created keeping in mind the consumers who are interested in exploring new food and drinks and look for premium and international products for special occasions. Additionally, it will also give them new ideas for hosting guests and social events. By combining product discovery with sampling and cooking experiences, the initiative seeks to make British food and drink attractive, useful and easily accessible to Indian consumers. The UK-India trade deal, which came into effect from July 15 this year, has made access to many food products cheaper, faster and easier. This will benefit the customers of both the countries in a big way.
Under 'Great Food from Great Britain', cheese, biscuits, cookies, jams, tea, coffee, chocolate and many such British products will be available simultaneously on retail platforms in many cities. The campaign will help raise awareness of and try UK food and drink products, as well as help consumers discover new ways to enjoy British tastes at home and on special occasions.
Customers came face to face with British taste and food traditions in the masterclass.
Under this campaign, Deputy Trade Commissioner of South Asia Jaya Choraria was also present in the masterclass organized at the Foodstories store in Vasant Kunj, Delhi. In the conversation, he said that there is a lot of enthusiasm among the customers to understand and know about British products as well as British food traditions. He told that this is a month-long campaign with Foodstories and UK brands, under which events have also been organized in Hyderabad and Bengaluru. Along with cooking demonstrations, customers are also being introduced to British products through classic British dishes like fish and chips and bangers and mash in the café. According to Jaya, this is a new way to reach these products to customers and increase their visibility, while also encouraging Indian customers to taste British products.
Describing the Foodstories store as amazing, he said that it has a wide range of premium products, which also includes the international range. He also praised the store's efforts to introduce different and new products to Indian customers. The masterclass saw Chef Dean Rodrigues prepare Welsh Rarebit and Sticky Toffee Pudding. Jaya said that Welsh Rarebit serves cheddar cheese on toast, which is a more special and flavored version of cheese on toast. Worcestershire sauce is also used in this. Sticky Toffee Pudding, on the other hand, is a classic dessert made with dates and sugar and topped with toffee sauce.
During this masterclass held in Delhi, along with Jaya Choraria, QuikRelations Director Sachin Khurana, Foodstories Head of Marketing Shashank, Department for Business, Innovation, Science and Trade Senior Trade Advisor, Food and Drinks Abhinav Malik and India Lead – Food and Drinks, Agriculture Jasdeep Jassal were also present.
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