Blackpink’s Lisa has built an estimated fortune of more than US$40 million through music, luxury endorsements, business ventures, real estate and a growing collection of high-end cars.
The Thai-born K-pop star recently showed off a red Ferrari on Instagram Stories, calling it “my new baby.” Fans identified the car as a Ferrari Testarossa, a discontinued classic model that can sell for up to US$358,000 on the used market.
It is believed to be the latest addition to Lisa’s luxury garage. According to Hong Kong outlet HK01, she is thought to own at least eight Ferraris, including models such as the Purosangue SUV, 812 Superfast, SF90 Spider and 296 GTB.
Lisa stands next to a Ferrari from her extensive car collection. Photo from Instagram |
Her car collection also reportedly includes a Porsche 911 GT3 RS, a Mercedes-Benz G63 and a Tesla Cybertruck. Some estimates put the combined value of her vehicles at more than US$8 million.
Beyond cars, Lisa has invested in real estate and business. She owns a villa in Seongbuk-dong, one of Seoul’s affluent neighborhoods, reportedly worth nearly US$5 million, and recently bought a Beverly Hills mansion for close to US$4 million, according to Korean outlet Nate.
She has also launched her own management company, LLOUD, expanding her career beyond music and endorsements.
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Blackpink’s Lisa. Photo from Instagram |
Her wealth is believed to come from several income streams, including Blackpink’s group activities, solo releases, global advertising deals and private business ventures.
International media estimated Lisa’s net worth at about US$40 million at the end of 2025, making her the richest member of Blackpink. The figure remains an estimate because she does not publicly disclose her finances.
Born Lalisa Manobal in Thailand in 1997, Lisa debuted with Blackpink in 2016 and has since become one of K-pop’s most recognizable global stars, known for her rap, dance and strong international fan base.
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